An Effective Alternative to Costly Television Advertising Campaigns

There are many ways for companies to advertise their products or services, but advertising can be an expensive outlay, particularly for small- to medium-sized businesses. However, larger companies know the benefit of using the media to get their name out there.

TV Advertising

Television advertising is a powerful way to get a message across to a target audience, and it would appear that estate agency Savills has decided that this is the best method for them. Viewers of the popular ITV drama Victoria may have noticed the appearance of adverts for Savills during the break over the past weekend.

In March, Alison Dean who is the company's head of consumer marketing said that she was looking into a number of film-based promotions for Savills; these adverts confirm that she has chosen to use television advertising.

Ad Campaign

The Savills ad campaign began with House Unfaithful and Mancave, both of which are being employed by the company to celebrate the relationship that people have with their homes depending on the stage of life they are at. The ads were the brainchild of isobel, a creative agency, and the plan is for these to run for eight weeks.

As part of the campaign, there will also be a number of digital and print additions, which are designed to show "the firm's in-depth market knowledge, UK wide coverage, an international network, and exceptional negotiating skills".

Ms Dean said, "We are incredibly ambitious for the business and recognise the need to be nimble in a changing market. Our new campaign is a key part of driving future success, using an approach that is tried and tested in other retail and service sectors. We are out to challenge both the status quo in the market and preconceived ideas of who and what Savills is. The TV commercials are just the beginning."

Alternative to TV Advertising

While television advertising is highly effective, there are much cheaper options that small- and medium-sized businesses should consider. If your company has a limited budget for advertising, you can use promotional products to increase your brand awareness. Our range includes:

Lanyards
Mobile Phone Accessories
Silicone Wristbands
Multifunctional Headwear
Head and Wrist Sweatbands

Here at Ribbonworks, we know the power of advertising, but we also know that it is not always necessary to spend a small fortune to achieve your marketing goals. With printed promotional items, you can easily advertise your products and services for very little outlay.

Businesses Urged to Steer Clear of Cheap Promotional Products Imported from Overseas

Promotional products are an effective way to advertise a business, particularly at trade events. Nevertheless, trading standards bosses are warning that companies importing cheap goods as promotional products could be putting people in danger.

Unsafe Products

The trading standards team at Leicestershire County Council have advised that some businesses are purchasing unsafe products that they are then selling on to other companies so they can be used as promotional items. These products include electric travel adaptors and sunglasses that do not have UV protection. These items could pose a risk to personal safety, and companies are being urged not to buy them.

Safe Promotional Products

Here at Ribbonworks.co.uk, we have a range of top quality promotional products at very affordable prices. If you want cost effective products such as lanyards, card holders, mobile phone accessories and sweatbands printed with your company logo for use at business events, contact us today for a competitive quote. We are a reputable supplier, and your satisfaction is our number one priority.

Can You Effectively Advertise Without Spending a Small Fortune?

Advertising is an important aspect of running any business as it helps to create brand awareness, which, in turn, can lead to increased profits. But advertising can be very expensive and as well as this it is evolving all the time. In fact, the UK's first 4DX-enabled cinema ad is about to be launched by Xbox, which aims to give cinema-goers a more immersive experience than regular advertising on the big screen.

What is 4-D Cinema?

4-D cinema is an entertainment system designed to combine 3-D film with physical effects that are synchronised with the movie. It means that viewers may experience vibrating chairs, sprays of water and gusts of wind while watching a movie. It provides for a more engaging experience and is popular with cinema-goers who want to feel more involved in the movie.

Now it would seem that businesses can see the potential of 4-D advertising. To this end, Xbox is promoting the release of Forza Horizon 3, its new car racing game, with an ad that will give viewers an experience they will not forget in a hurry.

A Virtual Experience

Viewers can expect to experience vibrating seats, fog, water sprays, gusts of wind, and various scents as they watch the advert on the big screen, which will showcase footage of the game. This sixty-second virtual experience will delight audiences and could pave the way for even more businesses taking advantage of the power of 4-D advertising.

The Forza Horizon 3 advert was created by CRAFT and McCann London, and it will feature in six Cineworld cinemas across the country. Cinemas with 4DX-enabled screens in Glasgow, Crawley, Milton Keynes, Stevenage, Ipswich, and Sheffield will run the add in their Gold Spot premium position.

A World of Possibilities

Cinema-goers planning to watch films including Ben Hur, Suicide Squad and The Magnificent Seven can expect to see the ad this weekend. There will also be a 2-D version of the ad showing on non-4DX-enabled cinema screens.

CEO of Digital Cinema Media Karen Stacey said, "When 4DX first launched in cinemas in the UK last year, it opened a whole new world of possibilities for brands advertising in the space. DCM is now proud to have worked with our partners to bring this superb innovation to the ad reel, and Forza Horizon is the perfect fit for the technology."

Advertising on a Limited Budget

4-D advertising will not be suitable for everyone, however. In most instances, the cost associated with this type of advertising platform will be astronomical, and one that will suit large corporations only.

Nevertheless, there is a very effective form of advertising available for companies with a limited budget for advertising, and this involves the use of promotional products. Promotional products include:

Lanyards
Mobile Phone Accessories
Silicone Wristbands
Multifunctional Headwear
Head and Wrist Sweatbands

These affordable products can help to spread the word about a business and its products or services. At Ribbonworks.co.uk, we can provide you with a competitive quote for any of our top quality products.