How ID Card Holders Can Be Used for Promoting Your Company

ID cards are an important part of your business for several reasons. The added security is the reason most companies implement ID cards. But forget about ID cards as purely a security measure for a moment.

Here at Ribbonworks.co.uk, we produce ID cardholders that can be used for promoting your business as well.

But how can ID cards be used to promote a company?

Did you Know an ID Card Holder Gives You Colour and Style?

ID card holders can be created in a company’s colours, which is all part of branding.

At the same time, ID cardholders demonstrate that a company is professional in the way it goes about its business. Even the smallest touches can make a world of difference.

Add a Logo to the Back

Anyone who has ever used an ID card knows that it constantly spins and turns around. Instead of continuously turning around your ID card the right way, let it swing. On the front is your staff member’s information, and on the back, you could have the company logo.

It is such a simple thing, but you never know when the right person might be looking at your staff. And if they see that logo, it could pique their interest.

Why Giving ID Card Holders to Guests is a Marketing Opportunity

Think trade show, and it automatically calls to mind businesses dishing out all sorts of goodies. Stand out from your competitors by giving out your ID card holders to guests.

ID card holders are not only a functional item, but as discussed above, they are also very much promotional because of the logo and brand colours.

You could do the same whenever you have a visitor to your offices. Along with a guest ID card for security reasons, let them have your branded card holder as well, which they could then keep when leaving.

Your company logo will be on view long after they have left your premises.

How Do You Do It?

It all starts with thinking about which colour is going to work best for your company. Usually, you should stick to your main company colour so it fits in with the rest of your brand. You should also consider how your logo is going to look on this colour.

You do not want the colours to be too similar. Your logo should stand out at a distance.

Are Promotional ID Card Holders Expensive?

The great thing about promotional ID card holders are that they are not expensive at all; especially when purchased in bulk. This is something we specialise in here at Ribbonworks.co.uk. Just let us have your design and any other pertinent details.

Implement them within your company and get that edge. Contact us today and see what we can do for you!

Originally published at https://www.ribbonworks.co.uk/blog/How-ID-Card-Holders-Can-Be-Used-for-Promoting-Your-Company.cfm.

Businesses Urged to Steer Clear of Cheap Promotional Products Imported from Overseas

Promotional products are an effective way to advertise a business, particularly at trade events. Nevertheless, trading standards bosses are warning that companies importing cheap goods as promotional products could be putting people in danger.

Unsafe Products

The trading standards team at Leicestershire County Council have advised that some businesses are purchasing unsafe products that they are then selling on to other companies so they can be used as promotional items. These products include electric travel adaptors and sunglasses that do not have UV protection. These items could pose a risk to personal safety, and companies are being urged not to buy them.

Safe Promotional Products

Here at Ribbonworks.co.uk, we have a range of top quality promotional products at very affordable prices. If you want cost effective products such as lanyards, card holders, mobile phone accessories and sweatbands printed with your company logo for use at business events, contact us today for a competitive quote. We are a reputable supplier, and your satisfaction is our number one priority.

The Importance of ID Badges for Businesses

Brand recognition and awareness are essential for businesses of all sizes; one of the best ways to get your company name out there is through promotional products. With so many products to choose from, they are an excellent way to market your business as well as the goods or services you provide. Promotional products can be personalised with a company logo or with a message of your choice and can be sent to existing or potential customers. They are also popular as gifts at trade shows and will help to keep your business in the mind of those you meet there. There are many additional benefits to using promotional products and below we have listed just a few examples.

Proof of Employment
In large organisations, ID badges are essential. Companies employing hundreds of staff will need some way to be able to identify those who work for the organisation. It will be much easier for security staff to identify intruders if these individuals do not have the required ID badge.

Restricting Access
In many organisations, there will be certain areas that not all employees will have access to. This could be entire floors or specific offices, but ID badges can be used to give employees access to permitted areas as well as restricting access to other areas within the company.

Time Keeping
ID badges can also be employed by some companies as a type of clocking-in and -out system. Badges are swiped when the employee entered the building and swiped again upon leaving. This means that there is no need for a clock-card system or employees to sign in and out. It is also useful for emergencies as it will make it easier to identify who is in or out of the premises (think fires, etc.).

Discount Programmes
These days, everyone loves a bargain or a discount and there are various discount schemes open to the employees of large organisations. This could be discounts at restaurants, cinemas, gym memberships, retail stores, etc. An employee ID badge may be all your staff need to show to avail of these discounts.

A Sense of Importance
Employees with an ID badge might feel a sense of belonging and importance when given the ID badge. It makes new employees feel like a part of the organisation, which will help improve their productivity and performance.

Affordable Advertising
When it comes to ID badges for business, lanyards are commonly used as a way to keep these badges secure. Many astute organisations will invest in top quality personalised lanyards as they know that this is a form of affordable advertising. Every time a member of staff leaves work with their printed lanyard around their neck, they are a walking advertisement for the organisation for whom they work. This lanyard will be seen by everyone they meet and will help to create brand awareness.

Emergency Identification
While ID badges are great for business, they are also beneficial to staff in the event of an emergency. ID badges have proven vital for emergency services in the event of, for example, traffic accidents. With one phone call, emergency personnel can contact a person's place of work and find out essential information such as contact details for next of kin.

Essential for Business
Regardless of the size of a business, ID badges are becoming very important when it comes to security and branding. Many clever business owners use these badges to help identify personnel as well as combining them with a swiping system to allow access to permitted areas.

If you are considering implementing ID badges for your business, consider Ribbonworks for personalised lanyards and card holders. Our excellent service provides value for money and top quality products every time.