Product Placement Lessons from the Super Bowl

The NFL’s Super Bowl game is an annual feast of creative marketing for people who work in the advertising world. And although American football is not nearly as popular in Europe as it is on the other side of the Pond, a lot of Europeans still tune into the Big Game every February.

As such, business owners and marketers can learn a few lessons from observing what happens during this annual commercial bonanza.

To start with, consider that a 30-second spot in Super Bowl 51 cost advertisers upwards of $5.5 million (£4.4 million) to reach what is arguably the largest TV audience in the world. It’s a lot of money, but purchasing an ad means broadcasting your message to more than 100 million people.

Kellogg Company Wins

Now here’s the important lesson: the Kellogg Company benefited from a bit of free advertising through unintentional product placement. One of the first adverts to run during this year’s championship game was a spot from Netflix marketing its ‘Stranger Things’ program.

The advertisement began with a clip from an older Kellogg commercial featuring Eggo waffles.

Kellogg didn’t pay a cent but still gained exposure to countless millions of viewers. Just a few days after the game, the same advert has been viewed on YouTube more than 4 million times. Kellogg’s incidental product placement was a huge win for them.

Product Placement Is Your Friend

The point we’re trying to make is that product placement can be your best friend from a marketing standpoint. We’ve already explained in previous blog posts how you can use things like lanyards and silicone wristbands as marketing tools, but consider the potential product placement benefits.

Your company may sponsor a local youth football team by providing head and wrist sweatbands. As the sponsor, your company name and logo is imprinted on every band you distribute. That’s great marketing during the games.

But consider this: lots of people will be taking pictures of the players throughout the season. Those pictures will be posted all over the internet by proud parents. You’ll get instant, unpaid advertising by way of incidental product placement.

Trade Shows & Conventions

Branded ID cardholders and badge holders offer product placement benefits at trade shows and conventions. Lanyards can be distributed at festivals where a heavy media presence is expected. There are so many possibilities here that it is hard to quantify them all.

Your company may never be able to afford millions of pounds for a 30-second TV advert. But if you can afford the cost of branded promotional products from Ribbonworks.co.uk, you can still take advantage of the fringe benefits of incidental product placement.

The key is getting your branded products into the hands of those who will unknowingly spread your message simply by using them. It is a brilliant strategy that was on full display during the Super Bowl.

Originally published at https://www.ribbonworks.co.uk/blog/Product-Placement-Lessons-from-the-Super-Bowl.cfm.

Successful Advertising with Mobile Wrist Straps

Trying to think of a new idea to promote your business on a budget can be tough - especially if you do not know where to look! Many will opt for the usual posters and flyers in local supermarkets and shop windows, but you can be different.

With a huge selection of promotional products that range from lanyards to multifunctional headwear to mobile and tablet wrist straps, we have helped many businesses promote their products and services and get their brand known.

Fantastic and Useful Tool

Ideal for being able to use your mobile phone on the go without having a fear of losing it, mobile wrist straps are a fantastic and useful tool. They are designed so that they fit around the wrist and can be adjusted to fit many different wrist sizes, ensuring that they do not slip off.

Here at Ribbonworks.co.uk, our mobile wrist straps come with a string clip that can be easily attached to a string loop on many mobile phones, digital cameras and portable gaming devices; this means you can have your device on your person at all times.

Top of the Range

More and more people are choosing to promote their business via mobile wrist straps; we can customise these for you to have your logo on show. We only use the very best printing techniques to ensure that any logo and design can be printed on the strap clearly.

Our wrist straps come in a range of colours as well, which are bright and catch the eye easily, drawing your target audience to your brand.

Reliable and Durable

We only use top quality materials for our wrist straps to ensure that they are reliable and durable; this is why we have so many returning customers. You can choose between bootlace style or flat material for your very own wrist straps.

We are so confident that you will love our products, we will even send out free samples before you purchase, upon request.

Additional Information

If you are looking for a quirky, fun way to advertise your business at an affordable price, get in touch with us here at Ribbonworks.co.uk. We offer a selection of fantastic promotional products that are guaranteed to attract your target audience.

Should you require any additional information, or have any general enquiries about any of our products, then do not hesitate to contact us today and we will do everything that we can to help you out.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon works Blog

Conquer the Trade Show with Colour

Your Next Trade Show

Your next trade show is coming up soon. Are you prepared? In other words, are you ready to walk into the show fully decked out in promotional gear that will grab everyone's attention?

If not, it's time to get working on it. It's time to start thinking about conquering the trade show with colour.

Stand Out From The Crowd

Have you ever been to a public event or a local fair and seen groups of people wearing identical, brightly coloured T-shirts? Those are families smart enough to use the shirts to keep track of each other.

You can use the same principle at your next trade show by issuing lanyards or ID cardholders that will stand out in the crowd.

Make An Impact With Lanyards

Imagine every member of your team wearing a bright pink lanyard with your company name and logo. If pink isn't your thing, try a bright mint green or a turquoise blue.

Then match the lanyards with a coordinated ID cardholder for extra effect. No matter where your team members are at the show, they will be easily identified.

More Information

Everybody else will be wearing white shirts and dark coloured ties. Not you and your team. You'll be rocking hot pink. Contact Ribbonworks.co.uk today and see how we can help you make an impact.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

Creative Ways to Advertise a Business on a Budget

Advertising Choices

If you are running out of ideas on how to successfully advertise your business creatively and on a budget, this blog post is for you. Here at Ribbonworks.co.uk, we offer a range of fantastic promotional products that are guaranteed to help.

In this piece, we will go on to discuss a few methods of creatively promoting your business for less, ensuring that you capture the eye of your target audience.

Social Media

Promoting your business via social media is a sure-fire way of getting your brand known. Almost everyone has access to the internet, and if you are looking to grab the attention of local people, you could advertise your business on local social media pages that allow ads - think Facebook. Pinterest, etc

Using Your Surroundings

A creative way to advertise your business is to use your surroundings. You could potentially post flyers, posters and pictures anywhere that you look; in the supermarket, on lamp posts, in shop windows.

Most places will allow you to do so for a small fee or donation, and some will allow it completely free of charge. You might as well ask as this is an excellent way to get the local community's attention.

Chalk Writing

If you run a local business and are stumped for creative, yet cheap ideas for advertising, you could look at chalk writing on the pavement.

Using bright colours, most people will be drawn to it and stop to read what it says, which is excellent for getting your business name known. However, the only downside would be to watch out for the rain!

Promotional Bracelets

Promoting your business using snapbands or silicone wristbands is an area in which we excel here at Ribbonworks.co.uk.

We have silicone or slap bracelets that are guaranteed to get people talking about your business. You can print your brand or logo onto these bracelets and hand them out at events as a promotional tactic - everyone loves a freebie!

Help and Support

Hopefully, this post has started your creative juices flowing, and you are now filled with ideas to advertise your business successfully.

We have an incredible range of products - from silicone wristbands and slap bracelets to lanyards to mobile phone accessories - all designed to be durable as they are made from top quality materials.

For further information, or any queries you may have, do not hesitate to get in touch with us today and we will do everything we can to assist you.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

The Best Product: The One That Works for You

Best Products?

If we received one penny for every time a customer asked us what the best product in our inventory is, we would be a very wealthy company. In fact, we're often tempted to tell customers to buy a complete selection of everything.

But we know better. We know it's not right to sell just for the sake of selling, and we also know that the best product for any customer is the one that works for them.

Wide Range Of Customised Promotional Products

We carry everything from lanyards to snapbands to multifunctional headwear. All can be enhanced with customised printing for marketing purposes.

But for us to say that one product is superior to all the rest would be to short-change most of our inventory. That's neither good business nor intellectually honest.

Know Your Audience

The key to figuring out the best product for your organisation is to know your audience. Who will you be distributing your promotional products to?

How will the recipients use those products? Will those products continue to advertise for you long after your event is over?

Promotional Products For Kids

Let's say you're planning an event organised around entertaining children. It's not a sporting event, so head and wrist sweatbands are not going to work.

You're also dealing with kids no older than 8 or 10. That means lanyards probably won't do the trick either. What are you left with?

Slap bracelets are a hit with kids primarily for their entertainment value. A kid can have hours of fun slapping him/herself silly with the bracelet.

At some point, though, the novelty will wear off, and the bracelet will find its way into the hands of parents. Instant transfer of marketing message.

Know Your Message As Well

In addition to knowing your audience, you also need to know the message you hope to convey.

That's because certain messages work better on certain promotional items. For example, consider an IT security company that wants promotional products to distribute at the next trade show.

Promotional Products For Business Settings

multifunctional neck tubes and silicone wristbands do not lend themselves well to the professionalism of IT security. They may be fun and whimsical, but save them for the break room.

Better choices for the trade show would be custom printed lanyards, branded ID cardholders, or mobile phone accessories and tablet straps.

Get The Branding Right

Obviously, each of these products can be branded to reflect the name and message of the IT company. But that message must be short enough to fit onto the desired product. So brevity is required.

If you plan to order marketing materials from Ribbonworks.co.uk, please note that we will not be able to tell you which product would be the best for your organisation or event. There are too many parameters that have to be considered.

We've been in the promotional products business since 2003, so we've got plenty of experience and understanding to help you make that choice. We are more than happy to answer any questions and provide information to assist you. Together we can find something that will work well.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

Using Lanyards to Get a Powerful Message Across

There are many uses for lanyards in business. However, there are also many schools around the world using them for a variety of applications as well. Take a group of students at a senior high school in Waupun, USA as an example of this. At a senior democratic seminar class, a group of students handed out lanyards attached to small cards to other students throughout the day.

The cards were designed to highlight the issue of distracted driving and the harm it can cause. The endeavour was part of a community service project that the students chose to become involved with.

Important Message

Students from the school were asked to go to the gym and sit with their classmates. As they entered the gym, they were listening to pop music and told that they were getting out of class early. Being as this was a Friday, the announcement was met with a loud cheer.

Students were then asked to put their hands up if they owned a phone. Every student raised their hands and laughed at such a silly question.

The next question concerned whether they could drive, followed by a question about if they ever text and drive. With the American Automobile Association reporting that almost half of all American teens text while driving, it was a very important issue.

Use of Lanyards

The next part of the process required those students who had been handed a lanyard during the day to stand up; they represented a quarter of the population of the school. This same number of people would be involved in a car collision during the year with the cause attributed to distracted driving.

At this point, those who were standing were told to have a look at the message on the card attached to the lanyard. If the message read 'You were killed', they were to remain on their feet.

They were then visibly shocked on hearing that eleven teenagers in the States are killed every single day because of distracted driving. Jordyn Haddy, who was involved with the project remarked, "I see some people in the crowd I would not want to lose."

Getting Your Message Out

Lanyards are powerful tools when it comes to getting a message across. In terms of business, they can be effectively used to promote new products or services. Here at Ribbonworks.co.uk, we have a range of high-quality lanyards that can be printed with a logo or message - contact us today for more information.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

How to Successfully Advertise Your Business on a Budget

The Challenges of Marketing

Many business owners find it challenging to find an effective way to advertise their product or brand as they may not always have a lot of funds readily available to splurge on expensive marketing materials.

Some may choose to give up at this point, believing that there is no way to successfully promote their business for a fraction of the cost. However, here at Ribbonworks.co.uk, we are pleased to let you know that we offer a fantastic range of promotional products at extremely affordable prices.

In this post, describe four methods you can advertise your business on a budget.

Sponsor a Local Team
One way to successfully promote a business locally is to sponsor a local sports team. For a small fee, you could buy fourteen shirts that would be worn in local matches so that people from the area can see your brand logo while watching a game.

Being a supporter of your local side is an excellent way to enforce the idea that your business is there and supports local investment and growth.

Free Notice Boards

Make use of free notice boards by putting some printed advertisements of your business in supermarkets or a community centre notice board.

Make sure that you use bright colours and have your brand logo on show to attract the eye of potential target customers and draw them in to read your advertisement.

Make Use of Public Transport
You could also make use of public transport by enquiring about advertising your business through a poster on the inside of a bus, taxi or train, as there are usually advertisement spaces available to do so.

You could have hundreds of people looking at your advertisement.

Branded Merchandise

One of the most effective ways to advertise a business on a budget is to give away branded merchandise such as lanyards, silicone wristbands, card holders, and much more. Everyone loves a freebie, and if it has your brand logo emblazoned on it, even better!

At Ribbonworks.co.uk, we specialise in offering top quality promotional products at an affordable price; this is why we see so many returning customers.

We are so confident that you will love our products that we will even send free samples upon request. If you would like any further information or have any queries, then do not hesitate to contact us today. We would be more than happy to assist you.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

Customisable Lanyards from Ribbonworks UK

Brand Exposure with Custom Printed Lanyards

Customising your very own lanyard to promote a business can be a very effective method. As many individuals use lanyards daily at work, if they see a different it will peak their interest. This is where you can take advantage and promote your business.

Customise Your Lanyard

Here at Ribbonworks.co.uk, we specialise in promotional lanyards for any business. These can be customised to exact specifications, and we work with you until you are entirely satisfied with your product. We only use top quality materials that are durable and strong so that they will last.

Free Samples

You can choose from a range of stunning colours - the brighter the better! We are so sure that you will love our products that we will even send you a free sample before you order. If you would like any further information, get in touch with us today, and we would be more than happy to assist.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

UK Ad Expenditure Sees Growth in 2016

There are many ways to advertise a business, yet it appears that the focus remains on television or online advertising. However, there are simple yet effective means of advertisement that are both affordable and will work wonders for your business.

Ahead of Forecast
According to the Advertising Association/Warc Expenditure Report, UK advertising expenditure increased by 5.2% in the first half of 2016, meaning that it was 0.4 percentage points ahead of the predicted forecast.

Internet ad spend had a noticeable growth of 16.9% in the first half of 2016. Part of this was mobile spend, which increased by an enormous 52.6%, resulting in mobile accounting for over half of all online display ad spend in the whole of the UK.

The full years' predictions have been revised to an increase of one percentage point, but 2017's forecast was revised down by half a percentage point. This is due to continuing uncertainty around the EU referendum.

Top Quality Material

Here at Ribbonworks.co.uk, we offer affordable options when it comes to advertising. We have a range of products - from lanyards to wristbands to mobile phone accessories - that you can use to promote your products or services. Contact us today for more information.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original Article Published at Ribbonworks Blog Here

Advertising Your Business with Unique Slap Bracelets

Slap Bracelets or Snapbands

We have an extensive range of promotional products here at Ribbonworks.co.uk, including lanyards, head and wrist sweatbands, necktubes and even slap bracelets. And when it comes to slap bracelets, many people would overlook them as a form of advertising; however, the 80s craze is coming back into fashion, and these bracelets are in high demand at the moment. Many are desperate to get their hands on one, so think of how much advertising you could do with your logo branded on a slap bracelets?

Slap bracelets make a significant change from the standard methods of advertising, and they are extremely affordable as well; you don't have to spend excessive amounts to advertise your business successfully. This type of advertising can also be done using many of the fantastic and quirky products we supply.

Amazing Promotional Product

The slap bracelet is following on from the ever-popular silicone wristband, and they really are a fantastic promotional product. They can only ever be in two positions, flat or curled; it is flat until you slap it against your wrist and then it curls.

Many businesses have already discovered the benefits of promoting with Silicone Wristbands, and now with the slap bracelets coming into fashion, they are looking to do the same with these. Think about it - the slap bracelet can have a bold print, a logo will be highly visible, and because they are more durable, they will last much longer than a traditional wristband.

Stand Out from the Crowd

Here at Ribbonworks.co.uk, our slap bracelets or snapbands are made from top quality materials to ensure they are strong and durable, yet they are still very cost effective in terms of advertising. Your business and logo will stand out from the crowd with this unique form of advertising that will attract people of all ages.

From the older generation of 80s kids who have now grown up but want to relive their childhood to the newer generations experiencing slap bracelets for the first time. Everyone will love these while your logo will be widely recognised when you use the slap bracelet as your method of choice.

Confident You Will Love Our Products

You can be sure that your brand will be advertised effectively to your target audience with our fun slap bracelets. If you have any questions or require any further information, do not hesitate to contact us today. We can even supply free samples because we are so confident that you will love our products.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original Article Published at Ribbonworks Blog Here

An Effective Alternative to Costly Television Advertising Campaigns

There are many ways for companies to advertise their products or services, but advertising can be an expensive outlay, particularly for small- to medium-sized businesses. However, larger companies know the benefit of using the media to get their name out there.

TV Advertising

Television advertising is a powerful way to get a message across to a target audience, and it would appear that estate agency Savills has decided that this is the best method for them. Viewers of the popular ITV drama Victoria may have noticed the appearance of adverts for Savills during the break over the past weekend.

In March, Alison Dean who is the company's head of consumer marketing said that she was looking into a number of film-based promotions for Savills; these adverts confirm that she has chosen to use television advertising.

Ad Campaign

The Savills ad campaign began with House Unfaithful and Mancave, both of which are being employed by the company to celebrate the relationship that people have with their homes depending on the stage of life they are at. The ads were the brainchild of isobel, a creative agency, and the plan is for these to run for eight weeks.

As part of the campaign, there will also be a number of digital and print additions, which are designed to show "the firm's in-depth market knowledge, UK wide coverage, an international network, and exceptional negotiating skills".

Ms Dean said, "We are incredibly ambitious for the business and recognise the need to be nimble in a changing market. Our new campaign is a key part of driving future success, using an approach that is tried and tested in other retail and service sectors. We are out to challenge both the status quo in the market and preconceived ideas of who and what Savills is. The TV commercials are just the beginning."

Alternative to TV Advertising

While television advertising is highly effective, there are much cheaper options that small- and medium-sized businesses should consider. If your company has a limited budget for advertising, you can use promotional products to increase your brand awareness. Our range includes:

Lanyards
Mobile Phone Accessories
Silicone Wristbands
Multifunctional Headwear
Head and Wrist Sweatbands

Here at Ribbonworks, we know the power of advertising, but we also know that it is not always necessary to spend a small fortune to achieve your marketing goals. With printed promotional items, you can easily advertise your products and services for very little outlay.

Businesses Urged to Steer Clear of Cheap Promotional Products Imported from Overseas

Promotional products are an effective way to advertise a business, particularly at trade events. Nevertheless, trading standards bosses are warning that companies importing cheap goods as promotional products could be putting people in danger.

Unsafe Products

The trading standards team at Leicestershire County Council have advised that some businesses are purchasing unsafe products that they are then selling on to other companies so they can be used as promotional items. These products include electric travel adaptors and sunglasses that do not have UV protection. These items could pose a risk to personal safety, and companies are being urged not to buy them.

Safe Promotional Products

Here at Ribbonworks.co.uk, we have a range of top quality promotional products at very affordable prices. If you want cost effective products such as lanyards, card holders, mobile phone accessories and sweatbands printed with your company logo for use at business events, contact us today for a competitive quote. We are a reputable supplier, and your satisfaction is our number one priority.

Can You Effectively Advertise Without Spending a Small Fortune?

Advertising is an important aspect of running any business as it helps to create brand awareness, which, in turn, can lead to increased profits. But advertising can be very expensive and as well as this it is evolving all the time. In fact, the UK's first 4DX-enabled cinema ad is about to be launched by Xbox, which aims to give cinema-goers a more immersive experience than regular advertising on the big screen.

What is 4-D Cinema?

4-D cinema is an entertainment system designed to combine 3-D film with physical effects that are synchronised with the movie. It means that viewers may experience vibrating chairs, sprays of water and gusts of wind while watching a movie. It provides for a more engaging experience and is popular with cinema-goers who want to feel more involved in the movie.

Now it would seem that businesses can see the potential of 4-D advertising. To this end, Xbox is promoting the release of Forza Horizon 3, its new car racing game, with an ad that will give viewers an experience they will not forget in a hurry.

A Virtual Experience

Viewers can expect to experience vibrating seats, fog, water sprays, gusts of wind, and various scents as they watch the advert on the big screen, which will showcase footage of the game. This sixty-second virtual experience will delight audiences and could pave the way for even more businesses taking advantage of the power of 4-D advertising.

The Forza Horizon 3 advert was created by CRAFT and McCann London, and it will feature in six Cineworld cinemas across the country. Cinemas with 4DX-enabled screens in Glasgow, Crawley, Milton Keynes, Stevenage, Ipswich, and Sheffield will run the add in their Gold Spot premium position.

A World of Possibilities

Cinema-goers planning to watch films including Ben Hur, Suicide Squad and The Magnificent Seven can expect to see the ad this weekend. There will also be a 2-D version of the ad showing on non-4DX-enabled cinema screens.

CEO of Digital Cinema Media Karen Stacey said, "When 4DX first launched in cinemas in the UK last year, it opened a whole new world of possibilities for brands advertising in the space. DCM is now proud to have worked with our partners to bring this superb innovation to the ad reel, and Forza Horizon is the perfect fit for the technology."

Advertising on a Limited Budget

4-D advertising will not be suitable for everyone, however. In most instances, the cost associated with this type of advertising platform will be astronomical, and one that will suit large corporations only.

Nevertheless, there is a very effective form of advertising available for companies with a limited budget for advertising, and this involves the use of promotional products. Promotional products include:

Lanyards
Mobile Phone Accessories
Silicone Wristbands
Multifunctional Headwear
Head and Wrist Sweatbands

These affordable products can help to spread the word about a business and its products or services. At Ribbonworks.co.uk, we can provide you with a competitive quote for any of our top quality products.