Affordable Advertising with Excellent Results

When asked to consider successful advertising methods, many people would automatically assume that this means television or radio adverts that can cost millions of pounds. However, is this entirely necessary to ensure the success of a business? Absolutely not.

Advertising Options

When asked to consider successful advertising methods, many people would automatically assume that this means television or radio adverts that can cost millions of pounds. However, is this entirely necessary to ensure the success of a business? Absolutely not.

Here at Ribbonworks.co.uk, our aim is to show as many business owners as possible that advertising is not all about television; you can effectively advertise your business by using items such as branded lanyards, head and wrist sweatbands and silicone wristbands. All these promotional products are available at affordable prices and prove that you do not have to spend millions to achieve the desired results.

Nevertheless, many companies continue to spend a small fortune on advertising. Bookmaker Coral recently announced a new campaign that on which they have spent millions just to ensure its success.

Rejuvenate Brand

The popular bookmakers have recently launched a multi-million-pound advertising campaign that promotes the company's "extensive" betting offers across many different sports. They have justified spending millions of pounds on their campaign by insisting that it will be a "high-energy and action-packed campaign" that aims to rejuvenate the brand on both the television and radio.

Clever Approach

The new campaign will feature the voice of Peaky Blinders actor Joe Cole; previous adverts have featured sports model Carly Baker and comedian Darren Farley. The bookmakers have been canny in their approach as they will broadcast the campaign over the busy Christmas sports period; it will feature on both Sky and BT Sports channels during this time to capture the attention of their target audiences.

Much More Product Focused

The new campaign is made up of three television adverts, seven radio adverts and press adverts. Coral's brand director, Olly Raeburn, said, "Being a sports fan is not just about winning or losing, it's about getting involved, and this new campaign is designed to encourage punters and would-be pundits to do just that.

Our new executions are much more contemporary and much more product focused. They're brimming with energy, packed full of action and really drive a sense of engagement around sport, putting Coral right at the heart of the action."

Extensive Range of Products

If television and radio advertising is out of your price range, and let's face it, it is for most, do not fret. Ribbonworks knows how to get the most out of your advertising campaign with a limited budget. We have an extensive range of products designed to promote a brand effectively without it costing a small fortune.

If you would like further information on how we can help you, do not hesitate to contact us today; we would be more than happy to assist.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Pressure on Publishers as Google and Facebook Dominate Display Ad Market

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible...

Advertising Options

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible.

However, here at Ribbonworks.co.uk, we believe that advertising should not be something to avoid; this is why we provide many effective ways to promote your products and services at affordable prices. Nevertheless, many businesses continue to pay extortionate prices for advertising through television, radio and now online media.

While most assume that the best method of advertising is on television, it would appear that more and more businesses are opting to advertise online nowadays.

Mass Amounts of Pressure

A recent report has suggested that Facebook and Google will own more than 70% of all funds spent on display advertisement online in the UK by 2020. Both companies already own around three-quarters of the display ad market in the US, which is worth £18.4 billion, and 53% of the UK's £4 billion.

The increasing supremacy of these companies is putting tremendous pressure on publishers such as newspapers who have found it extremely challenging to maintain and increase revenue from online audiences as both advertising and print sales have decreased massively.

Quite Concerning

A report by OC&C Strategy Consultants has predicted that Google and Facebook will grow around 24% together every year until 2020, which means that they will dominate the total ad market worth £4.1 billion by owning a massive 71% share; this figure is more than the total current value of display advertising in the UK.

Fergus Jarvis, OC&C partner, has explained that many publishers have been concerned about the impact that Google and Facebook may have and that the threat is "quite concerning". He said, "The scale and speed is really a call to action for media companies. By the time they [Facebook and Google] get to 70% of the online ad market, that doesn't leave a lot of space left elsewhere. A lot of usage is going in that direction [mobile devices]. We are now at a pivot point where the average UK adult is spending more time looking at mobile content than TV. We assume that that trend will continue."

Impact

Sir Martin Sorrell, head of the world's largest advertising group WPP, said that this is a "clear example that referee and player can't be the same person and that marking your own homework doesn't work." Jarvis went on to say, "There's quite a lot of sniping around that particular Facebook story. It's not simple how you measure impact. Facebook are responding to some of the concerns. It's a foolish man who bets against Facebook being able to handle those complaints."

Information

Here at Ribbonworks.co.uk, we want you to know that you do not need to advertise online or on the television to increase your brand awareness. With our simple and affordable promotional products, you can generate interest in your products and services.

All our materials are top quality, and you can rest assured that you are purchasing your equipment from a reliable source. If you would like any further information, then please contact us today.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

An Effective Alternative to Costly Television Advertising Campaigns

There are many ways for companies to advertise their products or services, but advertising can be an expensive outlay, particularly for small- to medium-sized businesses. However, larger companies know the benefit of using the media to get their name out there.

TV Advertising

Television advertising is a powerful way to get a message across to a target audience, and it would appear that estate agency Savills has decided that this is the best method for them. Viewers of the popular ITV drama Victoria may have noticed the appearance of adverts for Savills during the break over the past weekend.

In March, Alison Dean who is the company's head of consumer marketing said that she was looking into a number of film-based promotions for Savills; these adverts confirm that she has chosen to use television advertising.

Ad Campaign

The Savills ad campaign began with House Unfaithful and Mancave, both of which are being employed by the company to celebrate the relationship that people have with their homes depending on the stage of life they are at. The ads were the brainchild of isobel, a creative agency, and the plan is for these to run for eight weeks.

As part of the campaign, there will also be a number of digital and print additions, which are designed to show "the firm's in-depth market knowledge, UK wide coverage, an international network, and exceptional negotiating skills".

Ms Dean said, "We are incredibly ambitious for the business and recognise the need to be nimble in a changing market. Our new campaign is a key part of driving future success, using an approach that is tried and tested in other retail and service sectors. We are out to challenge both the status quo in the market and preconceived ideas of who and what Savills is. The TV commercials are just the beginning."

Alternative to TV Advertising

While television advertising is highly effective, there are much cheaper options that small- and medium-sized businesses should consider. If your company has a limited budget for advertising, you can use promotional products to increase your brand awareness. Our range includes:

Lanyards
Mobile Phone Accessories
Silicone Wristbands
Multifunctional Headwear
Head and Wrist Sweatbands

Here at Ribbonworks, we know the power of advertising, but we also know that it is not always necessary to spend a small fortune to achieve your marketing goals. With printed promotional items, you can easily advertise your products and services for very little outlay.