Affordable Advertising with Excellent Results

When asked to consider successful advertising methods, many people would automatically assume that this means television or radio adverts that can cost millions of pounds. However, is this entirely necessary to ensure the success of a business? Absolutely not.

Advertising Options

When asked to consider successful advertising methods, many people would automatically assume that this means television or radio adverts that can cost millions of pounds. However, is this entirely necessary to ensure the success of a business? Absolutely not.

Here at Ribbonworks.co.uk, our aim is to show as many business owners as possible that advertising is not all about television; you can effectively advertise your business by using items such as branded lanyards, head and wrist sweatbands and silicone wristbands. All these promotional products are available at affordable prices and prove that you do not have to spend millions to achieve the desired results.

Nevertheless, many companies continue to spend a small fortune on advertising. Bookmaker Coral recently announced a new campaign that on which they have spent millions just to ensure its success.

Rejuvenate Brand

The popular bookmakers have recently launched a multi-million-pound advertising campaign that promotes the company's "extensive" betting offers across many different sports. They have justified spending millions of pounds on their campaign by insisting that it will be a "high-energy and action-packed campaign" that aims to rejuvenate the brand on both the television and radio.

Clever Approach

The new campaign will feature the voice of Peaky Blinders actor Joe Cole; previous adverts have featured sports model Carly Baker and comedian Darren Farley. The bookmakers have been canny in their approach as they will broadcast the campaign over the busy Christmas sports period; it will feature on both Sky and BT Sports channels during this time to capture the attention of their target audiences.

Much More Product Focused

The new campaign is made up of three television adverts, seven radio adverts and press adverts. Coral's brand director, Olly Raeburn, said, "Being a sports fan is not just about winning or losing, it's about getting involved, and this new campaign is designed to encourage punters and would-be pundits to do just that.

Our new executions are much more contemporary and much more product focused. They're brimming with energy, packed full of action and really drive a sense of engagement around sport, putting Coral right at the heart of the action."

Extensive Range of Products

If television and radio advertising is out of your price range, and let's face it, it is for most, do not fret. Ribbonworks knows how to get the most out of your advertising campaign with a limited budget. We have an extensive range of products designed to promote a brand effectively without it costing a small fortune.

If you would like further information on how we can help you, do not hesitate to contact us today; we would be more than happy to assist.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Pressure on Publishers as Google and Facebook Dominate Display Ad Market

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible...

Advertising Options

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible.

However, here at Ribbonworks.co.uk, we believe that advertising should not be something to avoid; this is why we provide many effective ways to promote your products and services at affordable prices. Nevertheless, many businesses continue to pay extortionate prices for advertising through television, radio and now online media.

While most assume that the best method of advertising is on television, it would appear that more and more businesses are opting to advertise online nowadays.

Mass Amounts of Pressure

A recent report has suggested that Facebook and Google will own more than 70% of all funds spent on display advertisement online in the UK by 2020. Both companies already own around three-quarters of the display ad market in the US, which is worth £18.4 billion, and 53% of the UK's £4 billion.

The increasing supremacy of these companies is putting tremendous pressure on publishers such as newspapers who have found it extremely challenging to maintain and increase revenue from online audiences as both advertising and print sales have decreased massively.

Quite Concerning

A report by OC&C Strategy Consultants has predicted that Google and Facebook will grow around 24% together every year until 2020, which means that they will dominate the total ad market worth £4.1 billion by owning a massive 71% share; this figure is more than the total current value of display advertising in the UK.

Fergus Jarvis, OC&C partner, has explained that many publishers have been concerned about the impact that Google and Facebook may have and that the threat is "quite concerning". He said, "The scale and speed is really a call to action for media companies. By the time they [Facebook and Google] get to 70% of the online ad market, that doesn't leave a lot of space left elsewhere. A lot of usage is going in that direction [mobile devices]. We are now at a pivot point where the average UK adult is spending more time looking at mobile content than TV. We assume that that trend will continue."

Impact

Sir Martin Sorrell, head of the world's largest advertising group WPP, said that this is a "clear example that referee and player can't be the same person and that marking your own homework doesn't work." Jarvis went on to say, "There's quite a lot of sniping around that particular Facebook story. It's not simple how you measure impact. Facebook are responding to some of the concerns. It's a foolish man who bets against Facebook being able to handle those complaints."

Information

Here at Ribbonworks.co.uk, we want you to know that you do not need to advertise online or on the television to increase your brand awareness. With our simple and affordable promotional products, you can generate interest in your products and services.

All our materials are top quality, and you can rest assured that you are purchasing your equipment from a reliable source. If you would like any further information, then please contact us today.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Effective Advertisement Without Breaking the Bank

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further...

Promotional Products

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further. Ribbonworks.co.uk can provide just that. We have a range of fantastic promotional products that will ensure that your business receives the attention it deserves from your target audience - without you having to spend a small fortune to achieve this!

Great Success

It is often the case that people would not think of using items such as necktubes, lanyards or even slap bracelets as a way to advertise a business; however, many businesses are now seeing great success by using these methods.

Reliable

Feel free to contact us here at Ribbonworks.co.uk for any information on our products or even for a free sample of some of our excellent items, which will show you just how reliable and top quality they are!

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

How To Choose The Perfect Promotional Products for Your Company

There is no doubting the power of promotional products when it comes to advertising and marketing. They are a powerful and effective tool in terms of creating brand awareness, and they are a very affordable form of marketing for small businesses with limited advertising budgets. However, although you may know how effective promotional products are, you may be at a loss as to the best ones to choose for your company. While no single promotional product canbe described as the best one to buy, there are a few things to consider when making your decision.

Your Target Audience
The target audience is probably your number one consideration when choosing an effective promotional product. You should think about the people you want to target and what type of product they would appreciate, then choose accordingly. Think about a product that your target audience will find useful as that wayyour product will be more effective at creating brand awareness. If the product you choose is something your audience will find beneficial, your company logo will be present every time it is used,which will keep your business name in mind when the time comes for a purchase of the products or services you provide.

Your Budget
Your budget must be a consideration if you want to ensure your promotional products are cost effective. There is no point in spending a small fortune on promotional items if these are unlikely to generate the amount of sales you need to cover their cost and make a profit. Affordable items such as pens are useful and are something your target audience will always need. Nevertheless, pens can easily be lost or misplaced, so they may not be as effective as you would like. Mobile socks are current and quirky and are guaranteed to be useful to almost everyone. They are also very affordable and can be customised with a company logo.

Your Strategy
Think about what you are hoping to achieve with your promotional products. Are you expecting to make more sales or are you simply eager to get your name out there? If you are running a campaign,then your promotional product should tie in with this. If you are attending a trade fair, many promotional products will come in handy for visitors, including tote bags that will provide them with a carrier for brochures and other items received. And, while visitors are using your branded tote bag to carry their items, they are providing you with free advertising as they walk around the trade fair.

Quality
Even though your budget may be a primary consideration and you are looking for affordable promotional products, you should not settle for cheap products as the recipient could view this as a reflection of your company. The last thing you want is to be associated with less than top quality with the products and services you provide. It would be better to buy fewer items of a higher quality than to opt for bulk quantities of cheap or poorly made products that could break as soon as they are received. Receiving cheap and nasty items is worse than getting nothing at all.

Making the Right Choice for Your Business
Think carefully before investing in promotional products. While they are an excellent way to market your business, create brand awareness, and boost sales, they can be expensive and worthless if you do not take the time needed to consider your purchase.