Pressure on Publishers as Google and Facebook Dominate Display Ad Market

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible...

Advertising Options

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible.

However, here at Ribbonworks.co.uk, we believe that advertising should not be something to avoid; this is why we provide many effective ways to promote your products and services at affordable prices. Nevertheless, many businesses continue to pay extortionate prices for advertising through television, radio and now online media.

While most assume that the best method of advertising is on television, it would appear that more and more businesses are opting to advertise online nowadays.

Mass Amounts of Pressure

A recent report has suggested that Facebook and Google will own more than 70% of all funds spent on display advertisement online in the UK by 2020. Both companies already own around three-quarters of the display ad market in the US, which is worth £18.4 billion, and 53% of the UK's £4 billion.

The increasing supremacy of these companies is putting tremendous pressure on publishers such as newspapers who have found it extremely challenging to maintain and increase revenue from online audiences as both advertising and print sales have decreased massively.

Quite Concerning

A report by OC&C Strategy Consultants has predicted that Google and Facebook will grow around 24% together every year until 2020, which means that they will dominate the total ad market worth £4.1 billion by owning a massive 71% share; this figure is more than the total current value of display advertising in the UK.

Fergus Jarvis, OC&C partner, has explained that many publishers have been concerned about the impact that Google and Facebook may have and that the threat is "quite concerning". He said, "The scale and speed is really a call to action for media companies. By the time they [Facebook and Google] get to 70% of the online ad market, that doesn't leave a lot of space left elsewhere. A lot of usage is going in that direction [mobile devices]. We are now at a pivot point where the average UK adult is spending more time looking at mobile content than TV. We assume that that trend will continue."

Impact

Sir Martin Sorrell, head of the world's largest advertising group WPP, said that this is a "clear example that referee and player can't be the same person and that marking your own homework doesn't work." Jarvis went on to say, "There's quite a lot of sniping around that particular Facebook story. It's not simple how you measure impact. Facebook are responding to some of the concerns. It's a foolish man who bets against Facebook being able to handle those complaints."

Information

Here at Ribbonworks.co.uk, we want you to know that you do not need to advertise online or on the television to increase your brand awareness. With our simple and affordable promotional products, you can generate interest in your products and services.

All our materials are top quality, and you can rest assured that you are purchasing your equipment from a reliable source. If you would like any further information, then please contact us today.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Effective Advertisement Without Breaking the Bank

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further...

Promotional Products

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further. Ribbonworks.co.uk can provide just that. We have a range of fantastic promotional products that will ensure that your business receives the attention it deserves from your target audience - without you having to spend a small fortune to achieve this!

Great Success

It is often the case that people would not think of using items such as necktubes, lanyards or even slap bracelets as a way to advertise a business; however, many businesses are now seeing great success by using these methods.

Reliable

Feel free to contact us here at Ribbonworks.co.uk for any information on our products or even for a free sample of some of our excellent items, which will show you just how reliable and top quality they are!

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Printed or Embroidered Lanyards - What's the Difference?

A lanyard is a fantastic type of personal branding. Whether you use your lanyard as a form of identification or exclusively as a marketing choice, you are going to extract a major return on your investment.

But lanyards come in all shapes and sizes. One of the significant decisions you will have to make is whether you want to invest in a printed lanyard or an embroidered lanyard. The differences are substantial, so read on to find out more about both types.

Printed Lanyards

A printed lanyard involves taking some kind of graphic submitted by you and printing it onto the lanyard itself. It works through using a sublimation process. Essentially, the design is fused into the material. There are no colour limitations involved, so you can choose from over a million shades.

Printed lanyards will not run, and they are easy to clean if this is required. Since modern printers are so advanced, it is easy to print small text.

This is the best option for those who want lanyards in the fastest possible time or for those that want photographic realism.

Embroidered Lanyards

Embroidered lanyards work slightly differently. Using a base of twill, the design is sewn into the fabric with thread. You will find this gives the embroidered lanyard a slight ‘raised’ effect. The texture will feel different when you run your finger across it.

Extremely small text and minute details are harder to insert with embroidered lanyards, so elaborate designs may not be ideal for this option.

The Difference in Cost

Embroidered lanyards will always cost more than printed lanyards because of the workmanship involved. The machinery used to produce them is more advanced and the materials more costly. A printed lanyard can be done through using a modern colour printer and little else.

Generally, the difference in cost is not significant. If you order in bulk, you can drive the cost of embroidered lanyards down.

Ordering small numbers will make embroidered lanyards significantly more expensive than their printed counterparts.

The Quality Issue

It is no secret that embroidered lanyards do come with a more ‘prestige’ look. This is simply because of the texture and the ‘raising’ effect. In a business environment, customers and other companies may well prefer an embroidered lanyard because it shows you invested more in your marketing tools.

Will it be a deal breaker? Probably not, but it does not hurt to have this little advantage on your side.

Design and Details

If you want a simple design, you can use either option without any problems. On the other hand, if you want fading effects and other uncommon shades you may well be out of luck. Embroidered lanyards do not support this.

Printed lanyards, on the other hand, can print out anything you can see. As long as you can look at the design on a computer screen, you can place it on a lanyard.

This gives you far more versatility and the chance to really experiment with your designs.

Time Taken

Turnaround time is important. If you are moments away from a networking event and you have left lanyards to the last minute, a printed option is by far the superior choice. It can take less than 24 hours for you to receive an order of printed lanyards. On the other hand, embroidered ones could well take an extra day or two to produce.

It may not sound like much, but if you are rushing to get everything ready, then this can prove crucial.

So What’s the Best Option?

The best option depends on your situation. If you want to create something that resembles a graphical firework, the printed option is best for you. Alternatively, if adding an extra dimension through texture sounds attractive, embroidered is the superior option.

The cost difference is negligible, so you should not let that be the decision maker. The printed option does have a time advantage, so if you need a fast turnaround, the choice is clear.

Test out both options to see what goes down best with staff members and customers. Every company will have different preferences.