Pressure on Publishers as Google and Facebook Dominate Display Ad Market

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible...

Advertising Options

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible.

However, here at Ribbonworks.co.uk, we believe that advertising should not be something to avoid; this is why we provide many effective ways to promote your products and services at affordable prices. Nevertheless, many businesses continue to pay extortionate prices for advertising through television, radio and now online media.

While most assume that the best method of advertising is on television, it would appear that more and more businesses are opting to advertise online nowadays.

Mass Amounts of Pressure

A recent report has suggested that Facebook and Google will own more than 70% of all funds spent on display advertisement online in the UK by 2020. Both companies already own around three-quarters of the display ad market in the US, which is worth £18.4 billion, and 53% of the UK's £4 billion.

The increasing supremacy of these companies is putting tremendous pressure on publishers such as newspapers who have found it extremely challenging to maintain and increase revenue from online audiences as both advertising and print sales have decreased massively.

Quite Concerning

A report by OC&C Strategy Consultants has predicted that Google and Facebook will grow around 24% together every year until 2020, which means that they will dominate the total ad market worth £4.1 billion by owning a massive 71% share; this figure is more than the total current value of display advertising in the UK.

Fergus Jarvis, OC&C partner, has explained that many publishers have been concerned about the impact that Google and Facebook may have and that the threat is "quite concerning". He said, "The scale and speed is really a call to action for media companies. By the time they [Facebook and Google] get to 70% of the online ad market, that doesn't leave a lot of space left elsewhere. A lot of usage is going in that direction [mobile devices]. We are now at a pivot point where the average UK adult is spending more time looking at mobile content than TV. We assume that that trend will continue."

Impact

Sir Martin Sorrell, head of the world's largest advertising group WPP, said that this is a "clear example that referee and player can't be the same person and that marking your own homework doesn't work." Jarvis went on to say, "There's quite a lot of sniping around that particular Facebook story. It's not simple how you measure impact. Facebook are responding to some of the concerns. It's a foolish man who bets against Facebook being able to handle those complaints."

Information

Here at Ribbonworks.co.uk, we want you to know that you do not need to advertise online or on the television to increase your brand awareness. With our simple and affordable promotional products, you can generate interest in your products and services.

All our materials are top quality, and you can rest assured that you are purchasing your equipment from a reliable source. If you would like any further information, then please contact us today.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Effective Advertisement Without Breaking the Bank

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further...

Promotional Products

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further. Ribbonworks.co.uk can provide just that. We have a range of fantastic promotional products that will ensure that your business receives the attention it deserves from your target audience - without you having to spend a small fortune to achieve this!

Great Success

It is often the case that people would not think of using items such as necktubes, lanyards or even slap bracelets as a way to advertise a business; however, many businesses are now seeing great success by using these methods.

Reliable

Feel free to contact us here at Ribbonworks.co.uk for any information on our products or even for a free sample of some of our excellent items, which will show you just how reliable and top quality they are!

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Smart Uses for Lanyards - Takeaway Menus

Lanyards may seem like a simple piece of equipment, but they are not. There are so many uses these items are good for. If you own a restaurant or an eatery, think about attaching them to takeaway menus. Studies have shown that these are a great way to boost sales.

There are many problems the average owner of a restaurant faces. Printing costs for menus can become prohibitive, and so you are likely searching for a way to reduce those costs. We offer solutions that can help you to boost sales and reduce those printing costs.

Boosting Sale with Lanyards

To begin with, one of the best ways of boosting sales is to create miniaturised versions of your menus and giving them out with lanyards. Lanyards are fantastic promotional items that can take away from a dull and boring menu. There are lots of attachment options to choose from, and we have many of them available should you decide to purchase a custom lanyard. Just let us know what you want.

You can even upgrade your lanyards with customised luxury options. What we would recommend to an owner of a restaurant is a badge holder. You can easily keep a folded menu inside the plastic pocket to prevent it from becoming frayed.

The Concept of a Gift

What you have to remember is that every piece of material you put out creates a certain impression among customers. These are not just informative; they are gift items. People are naturally more careful with such items because when they look at them, they see something that has been crafted. Great care has been taken in their manufacture.

But to make the most of one of these lanyards, you have to have a firm purpose in mind. Craft your marketing campaign before you begin placing your order. We may be able to help you with ideas and a bulk discount if you order in sufficient numbers.

The extra costs associated with lanyards can pay off in the long-term because you are demonstrating that you are a cut above all the other eateries in your area. In an industry that is so competitive, you need to take any edge you can get.

Get Started Today

Creating a custom lanyard for your company is a time-consuming process. You may even want to hire a professional designer to help you come up with some basic ideas. But we will work with you every step of the way to make sure that you get the custom lanyard you want.

Do not underestimate the power these promotional items can bring. Consider implementing them during a special offer period, so you can test the waters and see how your clientele reacts to them.

It pays to get started right away, before one of your competitors gets a jump on you. Start thinking about your custom lanyard designs and then get in touch with us. We will do our best to help you achieve your goals.

The Original Article Published at Ribbonworks Blog

How to Get Inventive with Promotional Products While Saving Money

Here at Ribbonworks, we know the benefits of promotional products for businesses that want to get their name into the public domain. If you are a business owner and are looking for cost-effective ways to increase brand awareness, we can help.

Lanyards are a great way to raise the profile of a business without spending a lot of money. Not only can you give them to staff to hold their ID badges, but you can also have them printed with specific messages and send them to your customers.

It is quick and easy to get a custom lanyard printed here at Ribbonworks, and we can assure you that these affordable items are a winner when it comes to raising your business profile. If you are having a special event or launching a product, use lanyards to get the message out.

Our custom printing service is also a cost-effective way to let customers know about upcoming events. Contact us today for more information.

You can reach our team at 01355 813301 if you have any questions or if you want to go ahead and order some security lanyards today, you can also reach us via email at info@ribbonworks.co.uk

The Original Articles Published at Ribbonworks Blog

5 Reasons You Should Hire a Professional Designer to Create Promotional Lanyards

Handling it yourself means that you are missing out on a lot of key benefits. This article is going to show you some of the reasons you should be using a professional designer to create your promotional lanyards.

1. Save Time
Design takes a lot of time, especially if you don't really know what you're doing. Coming up with designs and testing them all out can take days, and you can amplify that many times over if you are not a professional. Hiring a graphic designer will reduce the time required to get things done.

Furthermore, they will be better able to carry out your wishes without making mistakes. Again, that will save you a lot of time.

2. Save Money
People look at the cost of a graphic designer and assume that it must cost a lot of money to get things done. This couldn't be further from the truth. Time is money, and if you are spending most of your day messing around trying to finalise a design, you are losing money.

Furthermore, a graphic designer knows what is likely to resonate with your target audience. He or she can create a promotional lanyard that people are going to be drawn to. That alone is going to ensure that you more than repay your investment.

3. Stand Out from Everyone Else
A tactic that businesses use when they don't want to hire a designer is to download a template from the internet and use this to enable them to build a design. This can work, but your design is going to look like everything else that's on the market. Custom lanyards should be unique to you, not specific to the template that you downloaded online.

A graphic designer will make something that you and your business can be proud of. Creating a unique brand is going to raise your business profile. That's what people will remember and, as such, you'll be ahead the competition.

4. Maintain Consistency
Above all, professional designers are aware of the importance of consistency. They will do their best to maintain consistency across the entire brand. Unlike a novice, they will inspect your entire brand and craft their work on that.

A strong level of consistency will prevent your brand from losing its edge. Designers know what fonts to use, where to use them, and how to keep everything in line with the brand's values.

5. Get the Results You Want
Ultimately, this is all about getting the results you want. When you spend money on a custom lanyard from us, you want to get something from that. And you can through making sure that you hire someone who knows what they are doing. It does mean that you have to spend a lot of time and effort in the beginning, but you will more than recoup your initial investment.

In your opinion, what do you think is the key to hiring a great designer?