Pressure on Publishers as Google and Facebook Dominate Display Ad Market

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible...

Advertising Options

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible.

However, here at Ribbonworks.co.uk, we believe that advertising should not be something to avoid; this is why we provide many effective ways to promote your products and services at affordable prices. Nevertheless, many businesses continue to pay extortionate prices for advertising through television, radio and now online media.

While most assume that the best method of advertising is on television, it would appear that more and more businesses are opting to advertise online nowadays.

Mass Amounts of Pressure

A recent report has suggested that Facebook and Google will own more than 70% of all funds spent on display advertisement online in the UK by 2020. Both companies already own around three-quarters of the display ad market in the US, which is worth £18.4 billion, and 53% of the UK's £4 billion.

The increasing supremacy of these companies is putting tremendous pressure on publishers such as newspapers who have found it extremely challenging to maintain and increase revenue from online audiences as both advertising and print sales have decreased massively.

Quite Concerning

A report by OC&C Strategy Consultants has predicted that Google and Facebook will grow around 24% together every year until 2020, which means that they will dominate the total ad market worth £4.1 billion by owning a massive 71% share; this figure is more than the total current value of display advertising in the UK.

Fergus Jarvis, OC&C partner, has explained that many publishers have been concerned about the impact that Google and Facebook may have and that the threat is "quite concerning". He said, "The scale and speed is really a call to action for media companies. By the time they [Facebook and Google] get to 70% of the online ad market, that doesn't leave a lot of space left elsewhere. A lot of usage is going in that direction [mobile devices]. We are now at a pivot point where the average UK adult is spending more time looking at mobile content than TV. We assume that that trend will continue."

Impact

Sir Martin Sorrell, head of the world's largest advertising group WPP, said that this is a "clear example that referee and player can't be the same person and that marking your own homework doesn't work." Jarvis went on to say, "There's quite a lot of sniping around that particular Facebook story. It's not simple how you measure impact. Facebook are responding to some of the concerns. It's a foolish man who bets against Facebook being able to handle those complaints."

Information

Here at Ribbonworks.co.uk, we want you to know that you do not need to advertise online or on the television to increase your brand awareness. With our simple and affordable promotional products, you can generate interest in your products and services.

All our materials are top quality, and you can rest assured that you are purchasing your equipment from a reliable source. If you would like any further information, then please contact us today.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Effective Advertisement Without Breaking the Bank

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further...

Promotional Products

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further. Ribbonworks.co.uk can provide just that. We have a range of fantastic promotional products that will ensure that your business receives the attention it deserves from your target audience - without you having to spend a small fortune to achieve this!

Great Success

It is often the case that people would not think of using items such as necktubes, lanyards or even slap bracelets as a way to advertise a business; however, many businesses are now seeing great success by using these methods.

Reliable

Feel free to contact us here at Ribbonworks.co.uk for any information on our products or even for a free sample of some of our excellent items, which will show you just how reliable and top quality they are!

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

A Wonderful Use for Lanyards

There are many uses for lanyards, especially when it comes to holding identification badges. Large corporations often provide staff with ID badges and custom printed lanyards to hold them, and these badges can also be used by staff to access certain areas of the building. Different badges may be provided to visitors that will prevent them accessing secure or sensitive areas of the premises.

Astute businesses know that lanyards are not only a useful item but they are also great in terms of creating brand awareness. These lightweight and inexpensive items can be branded with company logos so that whenever staff are out and about, the company name will regularly be exposed to potential new customers.

A Unique Use for Lanyards

Lanyards are not only great in terms of promotion, but they are also a useful tool when it comes to the health and safety of customers. In fact, Gatwick Airport launched a new lanyard-based initiative to aid passengers with hidden disabilities and conditions back in May 2016.

The voluntary lanyard is provided to passengers who might not have noticeable conditions but who may still require additional assistance when travelling. The discrete sign alerts staff to the fact that certain passengers may benefit from support and help. Despite the new initiative being launched, airport chiefs were keen to point out those passengers requiring extra support could also continue to approach members of staff if they needed help. The lanyard is entirely voluntary. It is expected that other transport networks across the UK will adopt a similar system if the Gatwick project is a success.

Greater Awareness

The voluntary lanyard system for those with hidden disabilities and conditions came about after a collaboration between officials at Gatwick Airport and a number of charities in the UK, including The National Autistic Society, Alzheimer's Society and Action on Hearing Loss.

The aim of the project is to create an understanding of the challenges that those with hidden disabilities can face when travelling. It is hoped that people will become more aware and will do more to help where they can.

The lanyard alerts staff to the fact that some passengers may, for example, need extra time for preparation at security or could need additional time in order to process specific information. It is also a discreet sign that passengers need to be with their family or might need staff to use clear signs and verbal language to be understood.

Customised Lanyards

Here at Ribbonworks, we think the idea of using lanyards to provide a discreet sign to staff is fantastic. Our lanyards are made from top quality materials and are available in a range of styles and colours. If you would like more information on our products and services, contact us here at Ribbonworks today.

Make the right choice to order lanyards for the public sector today, call our team on 01355 813301 or send us a quick email at info@ribbonworks.co.uk

The Original Article Published at Ribbonworks Blog

Durable and Long-lasting Lanyards for Public Sector

Ribbonworks produces many quality lanyards for the public sector; so many different professions can benefit from durable and long-lasting lanyards.

Our lanyards for the public sector are perfect for almost anyone, especially if your workplace involves showing identification and/or keeping track of keys and other small items. Schools, hospitals, police stations, and fire stations are just a few examples of public sector areas in which quality lanyards for the public sector do what they do best in keeping people organised.

Below we'll talk about three different areas of the public sector where we believe our durable lanyards for the public sector make day-to-day work more organised and secure.

Lanyards for Public Sector Hospitals

Doctors, nurses, and other important medical staff need to stay organised in order to continue providing an extremely important service; it's also true that hospitals need to be secure and safe by nature. Our quality lanyards for the public sector can be used for both keeping important items close by, like pagers and more, and for showing identification cards at all times when worn around the neck.

It's always a great move when public sector hospitals invest in unique lanyards to keep their premises secure and streamlined.

Lanyards for Police Stations

Police stations are another important area where lanyards for the public sector can be a great help. Once again one of the best ways a lanyard for the public sector can be used here is for displaying identification cards so that the station remains even more secure. However, a strong lanyard in this setting can also still be used for keeping track of keys and other important items in the station.

We genuinely believe that every public sector profession can benefit greatly from having genuine quality lanyards for their employees; the police force is no exception.

Lanyards for Public Sector Schools
Schools are perhaps where lanyards for the public sector can shine the greatest. Not only can all school staff, from teachers to janitors, increase security by always displaying identification, they can also decrease the chance of them losing any important keys and cards.

The fuss that lanyards reduce and the security that lanyards give make them a no-brainer when it comes to the public sector.

Buy Lanyards for Public Sector Professions

The truth is that almost anyone in any profession can benefit in some way or another from investing in strong and long-lasting lanyards. Lanyards for the public sector, however, are where lanyards are currently being supplied extensively.

Make the right choice to order lanyards for the public sector today, call our team on 01355 813301 or send us a quick email at info@ribbonworks.co.uk

The Original Articles Published at Ribbonworks Blog

Why Custom Lanyards Should Be Part of Your Business Plans in 2016

What you have to remember is that you need to take any opportunity you can to claim an edge. So the more traditional marketing materials, such as custom lanyards, can be extremely effective. And this is irrespective of whether you are an online business at a conference or a land-based business meeting customers every single day.

Below are some of the reasons custom lanyards should be part of your business plans in 2016.

Traditional Marketing Materials Still Work
Many businesses have changed the way they do things because of the rise of the Internet. But traditional marketing materials still work. All you have to do is make sure that you are using them in the right way.

We have seen countless examples of companies increasing their sales as a direct result of what they have done with traditional marketing materials. Lanyards fall into this category. Something that you can tangibly see and touch can have a great effect on the average customer.

You can use them to boost your sales, and the best part is you are doing it in a way that is often not considered by others, thus providing you with an advantage.

Front and Centre Marketing
Now let us take a look at the lanyard itself. It is designed to be worn around the neck. This puts your brand front and centre. If you are smart about this, you can quite easily stand out in a crowd. Most companies use lanyards for the practical display of ID cards. Sometimes they are used to help employees carry things around with them, think pens, nurse watches, notepads, keys, etc.

Regardless of the reasons you are using them for, lanyards are always going to put your brand at the heart of everything. It's extremely difficult to miss a lanyard, so you have a level of visibility not normally seen.

All in the Branding
The key to successful branding is all about consistency. You need to send the same message and create the same image. There is a reason that certain companies demand all employees use special branded materials.

With our custom lanyards, you can craft something that helps you to reinforce that sense of branding. All your employees can wear the same colours and the same message. Whenever someone sees one of these lanyards, they will instantly know what brand it comes from.

More Cost-Effective Than You Think
Some businesses look at other marketing methods and materials and shy away because they believe these are expensive. It is true that TV advertisements and billboards could cause real problems with the budget, but custom lanyards are an obvious exception. These are among the most cost-effective marketing materials available to business today.

We are proud to offer discounted lanyards when ordered in bulk. And when you design your lanyard with our platform, you get exactly what you want at a price that suits you. We take pride in the fact that we offer some of the most competitive rates in the industry.

Final Say
Bear in mind that lanyards are not just a convenience item. They are something that can elevate your brand to a whole new level. There is a lot to like about lanyards, and you can make them part of your business marketing today.

This Article is Originally Appeared on:

https://www.ribbonworks.co.uk/blog/Why-Custom-Lanyards-Should-Be-Part-of-Your-Business-Plans-in-2016.cfm

Ribbonworks Ltd Lanyards - Made For Producing Best Outcomes

When it comes to organizing your next event or handle your work in a professional manner, custom, regular or printed neck lanyards are something you should definitely think about. The lanyard doesn't here for security passes and identification purpose; even it does a lot more things which you should definitely need to know.

Apart from identification, these highly customized and attractively made Lanyards are here to complement your brand or an event you wish to organize. It is highly important to go with the best and amazing quality stuffs as it is one of the best marketing tools which should attract everybody. Definitely, this stuff can easily and effectively be used in various formal occasions and using customized printing service, will definitely meet all your corporate branding perfectly.

Everything is possible, but for the same, it is highly important to go with something very reliable and amazing service provider who can guarantee us offering high quality services should be delivered on time. Ribbonworks Ltd is the name which is a family owned business and has grown surprisingly with the lightning-fast speed. Right now it is known as one of the UKs foremost providers of cool and high quality Card holders, Lanyard, Slap Bracelets, Mobile accessories, YOYOs and lots more things, which will be developed and designed as per your requirements.

This is the only best service provider in the UK will definitely go to any small or large businesses, school, colleges, concert promoters and other related or unrelated organizations fulfil their all wishes in the fantastic manner. As, it is one of the best Lanyards suppliers in the UK, it has got great experiences in handling your small or bulk of a customized order in a very professional and reliable manner. This service provider is known for using great quality of fabric, concept, color, metal clips and everything else which are all robust and will be there to give long-lasting impression. It is definitely good to meet up with the same service provider for-

Custom Lanyards will easily make by the same source and it will definitely be like the same, you are looking for. All you just need to handover your absolute concept for the finished product you are looking for and the professionals here will definitely follow all your instructions and using their best brain and creativity will produce something, you've never expected before.

The best team of the same source always works worry-free whether it is all about Printed Lanyards, personalized, something very unique and catchy or need to be produced in bulk. As the company's professionals are highly specialized and expertise in designing, developing and distribution of premium quality lanyards and other promotional and non-promotional accessories, however, it definitely makes everything easy for you to exceed the client's expectations. Aside this, if you are seeking something very well-deserved, printed fast and affordable promotional materials, this is the name which you definitely don't forget at all.

This article originally published at here

4 Great Uses for Quality Lanyards

High quality and well-made lanyards are a fantastic addition to all types of occasions, events and everyday scenarios. From identification to advertising, a lanyard is more effective than many people realise.

What's great about lanyards is that they can have a social as well as a practical use in both everyday situations and special events. They are usually created using polyester, then made into a loop with a clip or hook at the end, allowing designs to be worked onto them, as well as allowing them to hold onto an item securely, like an identification badge or a pen.

Businesses and organisations around the globe have used lanyards for years and continue to invest in them for their ongoing usefulness.

Below we're going to take a look at four great uses for quality lanyards, encompassing who uses them and for what purpose.

Effective Advertising

Because lanyards are usually worn around the neck, they become the perfect advertising device. Giving people, such as your employees or customers, a unique lanyard with your company brand emblazoned on it is a great way for others to become aware of your business, driving more customers your way.

People will commonly hold onto their lanyard after an event, often leaving them in workplaces, offices, homes and more, meaning your logo and brand makes it way through many locations, being recognised by hundreds of people sometimes.

The next time you're thinking about your advertising strategy, consider the effective nature of investing in specially designed and unique company lanyards.

Simple & Secure Identification

Organising a conference or any other type of exclusive event? A uniquely made lanyard can be exactly what you need to make identification and guest-entry clear and efficient.

Your security team will easily be able to recognise a unique lanyard holding your identification cards, providing a simple way to keep invited guests identified. A lanyard can also work very well to signify anyone who is a VIP or a speaker to everyone around them, a great way to keep guests known and organised throughout the entirety of your event.

Easy Area Clearance

Maybe you run a business where employees require keycards to enter certain areas within your work building. A company lanyard is a terrific way to not only be able to identify employees at all times, it's also a simple way to prevent employees losing their keycards.

Losing something like a keycard can cost a significant amount to replace if it happens often, investing in lanyards can be a cost-effective solution to this common problem. The fact that your new lanyards could be preventing lost property while also advertising your business makes them a worthy investment that could save you money in the long term.

Convenience for Staff

A lanyard can be extremely convenient if your staff always need to have an item on hand, like a pen, whistle, or stamp. This can make workers more productive, as well as reducing the likelihood of misplacing company property.

Nurses and teachers alike will find that a great quality lanyard will do wonders for their peace of mind, pens and all kinds of useful items will no longer go missing!

Let Us Create Your Perfect Lanyard Today

Ribbon Works has been designing, creating and delivering lanyards to a range of different clients over the years, giving a individual and personal service to each and every one. Whether you're an individual, small business, or large scale company, our creative team at Ribbon Works can bring you the perfect lanyard to suit your needs.

Get in touch with Ribbon Works today to find out how we can help you with anything you might need, we look forward to hearing from you.

This article originally published at Ribbon Works Blog here

Printed or Embroidered Lanyards - What's the Difference?

A lanyard is a fantastic type of personal branding. Whether you use your lanyard as a form of identification or exclusively as a marketing choice, you are going to extract a major return on your investment.

But lanyards come in all shapes and sizes. One of the significant decisions you will have to make is whether you want to invest in a printed lanyard or an embroidered lanyard. The differences are substantial, so read on to find out more about both types.

Printed Lanyards

A printed lanyard involves taking some kind of graphic submitted by you and printing it onto the lanyard itself. It works through using a sublimation process. Essentially, the design is fused into the material. There are no colour limitations involved, so you can choose from over a million shades.

Printed lanyards will not run, and they are easy to clean if this is required. Since modern printers are so advanced, it is easy to print small text.

This is the best option for those who want lanyards in the fastest possible time or for those that want photographic realism.

Embroidered Lanyards

Embroidered lanyards work slightly differently. Using a base of twill, the design is sewn into the fabric with thread. You will find this gives the embroidered lanyard a slight ‘raised’ effect. The texture will feel different when you run your finger across it.

Extremely small text and minute details are harder to insert with embroidered lanyards, so elaborate designs may not be ideal for this option.

The Difference in Cost

Embroidered lanyards will always cost more than printed lanyards because of the workmanship involved. The machinery used to produce them is more advanced and the materials more costly. A printed lanyard can be done through using a modern colour printer and little else.

Generally, the difference in cost is not significant. If you order in bulk, you can drive the cost of embroidered lanyards down.

Ordering small numbers will make embroidered lanyards significantly more expensive than their printed counterparts.

The Quality Issue

It is no secret that embroidered lanyards do come with a more ‘prestige’ look. This is simply because of the texture and the ‘raising’ effect. In a business environment, customers and other companies may well prefer an embroidered lanyard because it shows you invested more in your marketing tools.

Will it be a deal breaker? Probably not, but it does not hurt to have this little advantage on your side.

Design and Details

If you want a simple design, you can use either option without any problems. On the other hand, if you want fading effects and other uncommon shades you may well be out of luck. Embroidered lanyards do not support this.

Printed lanyards, on the other hand, can print out anything you can see. As long as you can look at the design on a computer screen, you can place it on a lanyard.

This gives you far more versatility and the chance to really experiment with your designs.

Time Taken

Turnaround time is important. If you are moments away from a networking event and you have left lanyards to the last minute, a printed option is by far the superior choice. It can take less than 24 hours for you to receive an order of printed lanyards. On the other hand, embroidered ones could well take an extra day or two to produce.

It may not sound like much, but if you are rushing to get everything ready, then this can prove crucial.

So What’s the Best Option?

The best option depends on your situation. If you want to create something that resembles a graphical firework, the printed option is best for you. Alternatively, if adding an extra dimension through texture sounds attractive, embroidered is the superior option.

The cost difference is negligible, so you should not let that be the decision maker. The printed option does have a time advantage, so if you need a fast turnaround, the choice is clear.

Test out both options to see what goes down best with staff members and customers. Every company will have different preferences.

Lanyards - Why they Work as a Promotional Tool

A lanyard is a simple tool that goes around the neck, clips onto a pocket, or wraps around the wrist. You can use them in a range of ways. What you might not have thought about is how these can be used as a promotional tool.

With business so competitive today, you have to take any promotional chance you can get. Let’s take a look at why lanyards are another great option to add to your arsenal.

Cost-Effective

The issue is not HOW you market your business; it is about whether the options available to you are cost-effective. When it comes to lanyards, there is no debate over whether you are going to see a return on your investment.

Lanyards are made of plastic and come with a simple band customised according to your specifications. Order them in bulk and you are not going to pay much per lanyard.

Security and Marketing

Let’s not forget that lanyards were concocted for security reasons. The original lanyards were simple pieces of ribbon with a person’s photo and identification number on them. These days you can still have that, but you can market your company at the same time.

Here are some of the things you can add to this simple lanyard:

• Custom colours. Make your lanyards instantly recognisable by decorating them in the company’s colour scheme.
• Add the company logo. Do not let anyone confuse your company with another.
• Slogans. Many businesses are adding their slogans directly to the identification card.

Give them to Customers

Do not just give them to your staff. If you are too utilitarian, then you’re diminishing the power of the lanyard. One strategy is to give them out to customers at trade shows, conventions, or even just when they visit your premises.

Immediately, you are instilling the company in the mind of the receiver. The slogan, the name, and the colours are already branded on their minds.

If you’re willing to spend some extra funds, you could even let them take the lanyards home. Add the company contact details and you have an instant business card. This could be the difference between claiming another loyal customer.

Versatility Reigns Supreme

A lanyard does not have to go around the neck. This is but one way you can use them. Instead, consider the other ways you can brand your company with them. Use them as various attachments and hooks.

1. Attach them to a memory stick. It’s both a practical and useful way of marketing.
2. Add them to badges. Give them to your staff.
3. Use them with pouches to allow people to carry their belongings around.

The reason versatility is so powerful in marketing is because you are not saying to a customer, “I am marketing this brand to you.” You’re more subtle than that. These are things staff and customers will find useful in their daily lives. The marketing is a bonus.

The Art of Numbers

Rarely do you come across a form of advertising that resonates with customers the first time every time. Companies realise this is a game of numbers.

Throughout a marketing campaign, customers may be exposed to TV advertisements, internet ads, and Twitter campaigns. The chances are the message is not going to get through to them until they have come across the campaign multiple times.

A lanyard is an aspect of any campaign. It could be the point where the message finally clicks and a customer taps into what you are trying to say to them.

Remember to Conduct Tests…
Lanyards are great, but you cannot slap absolutely anything on them and expect it to work. As with any aspect of marketing, you have to conduct testing and get feedback from a focus group.

We recommend gathering together a selection of staff members and customers. Show them a number of design variations and see what they have to say. Here are some of the questions you should ask:

• Which design grabs your attention the most?
• Which design is more likely to make you find out more about the company?
• How would you improve the design of the lanyard?

You also have to think about diminishing returns. If people keep seeing the same campaign and the same design, they are going to become saturated by the constant barrage.

This is why companies often decide to alter the design of their promotional material every 12 to 18 months. Only you know when a campaign is no longer as effective as it once was.

Conclusion

Lanyards are an enormously powerful way of sending a strong company message to customers whenever they come across a member of staff or a branded event. They are versatile, practical, and can easily slip into an existing marketing campaign.

Do remember to track your results and make any adjustments you feel are necessary. No marketing tool will do all the work by itself!

Get in touch with Ribbonworks today to find out how we can provide you with high-quality Custom lanyards and other Personalised Lanyards products to boost your advertising campaign.

What Attracts People to Promotional Products?

Promotional products stand out from most other common forms of advertising in one fantastic way, people actually want to engage with them. How many people do you know of who like to listen to or watch advertisements on television or the internet? Probably not too many. However, this is where the strengths of promotional products lie.

The average person tends to actually like and want promotional products because they serve a purpose beyond trying to advertise a business, product, brand or service. The lanyard for example is great for a range of functions, from keeping keys and wallets safe on your person, to having your work id card showing at all times.

Click Here to Read more about Promotional Products