When asked to consider successful advertising methods, many people would automatically assume that this means television or radio adverts that can cost millions of pounds. However, is this entirely necessary to ensure the success of a business? Absolutely not.
When asked to consider successful advertising methods, many people would automatically assume that this means television or radio adverts that can cost millions of pounds. However, is this entirely necessary to ensure the success of a business? Absolutely not.
Here at Ribbonworks.co.uk, our aim is to show as many business owners as possible that advertising is not all about television; you can effectively advertise your business by using items such as branded lanyards, head and wrist sweatbands and silicone wristbands. All these promotional products are available at affordable prices and prove that you do not have to spend millions to achieve the desired results.
Nevertheless, many companies continue to spend a small fortune on advertising. Bookmaker Coral recently announced a new campaign that on which they have spent millions just to ensure its success.
Rejuvenate Brand
The popular bookmakers have recently launched a multi-million-pound advertising campaign that promotes the company's "extensive" betting offers across many different sports. They have justified spending millions of pounds on their campaign by insisting that it will be a "high-energy and action-packed campaign" that aims to rejuvenate the brand on both the television and radio.
Clever Approach
The new campaign will feature the voice of Peaky Blinders actor Joe Cole; previous adverts have featured sports model Carly Baker and comedian Darren Farley. The bookmakers have been canny in their approach as they will broadcast the campaign over the busy Christmas sports period; it will feature on both Sky and BT Sports channels during this time to capture the attention of their target audiences.
Much More Product Focused
The new campaign is made up of three television adverts, seven radio adverts and press adverts. Coral's brand director, Olly Raeburn, said, "Being a sports fan is not just about winning or losing, it's about getting involved, and this new campaign is designed to encourage punters and would-be pundits to do just that.
Our new executions are much more contemporary and much more product focused. They're brimming with energy, packed full of action and really drive a sense of engagement around sport, putting Coral right at the heart of the action."
Extensive Range of Products
If television and radio advertising is out of your price range, and let's face it, it is for most, do not fret. Ribbonworks knows how to get the most out of your advertising campaign with a limited budget. We have an extensive range of products designed to promote a brand effectively without it costing a small fortune.
If you would like further information on how we can help you, do not hesitate to contact us today; we would be more than happy to assist.
Contact us today for more information.
Call us on +44 (0)1355 813301
info@ribbonworks.co.uk
