Pressure on Publishers as Google and Facebook Dominate Display Ad Market

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible...

Advertising Options

Finding a way to successfully advertise your business without spending a fortune can be a difficult task. It is often one that many business owners choose to avoid for as long as possible.

However, here at Ribbonworks.co.uk, we believe that advertising should not be something to avoid; this is why we provide many effective ways to promote your products and services at affordable prices. Nevertheless, many businesses continue to pay extortionate prices for advertising through television, radio and now online media.

While most assume that the best method of advertising is on television, it would appear that more and more businesses are opting to advertise online nowadays.

Mass Amounts of Pressure

A recent report has suggested that Facebook and Google will own more than 70% of all funds spent on display advertisement online in the UK by 2020. Both companies already own around three-quarters of the display ad market in the US, which is worth £18.4 billion, and 53% of the UK's £4 billion.

The increasing supremacy of these companies is putting tremendous pressure on publishers such as newspapers who have found it extremely challenging to maintain and increase revenue from online audiences as both advertising and print sales have decreased massively.

Quite Concerning

A report by OC&C Strategy Consultants has predicted that Google and Facebook will grow around 24% together every year until 2020, which means that they will dominate the total ad market worth £4.1 billion by owning a massive 71% share; this figure is more than the total current value of display advertising in the UK.

Fergus Jarvis, OC&C partner, has explained that many publishers have been concerned about the impact that Google and Facebook may have and that the threat is "quite concerning". He said, "The scale and speed is really a call to action for media companies. By the time they [Facebook and Google] get to 70% of the online ad market, that doesn't leave a lot of space left elsewhere. A lot of usage is going in that direction [mobile devices]. We are now at a pivot point where the average UK adult is spending more time looking at mobile content than TV. We assume that that trend will continue."

Impact

Sir Martin Sorrell, head of the world's largest advertising group WPP, said that this is a "clear example that referee and player can't be the same person and that marking your own homework doesn't work." Jarvis went on to say, "There's quite a lot of sniping around that particular Facebook story. It's not simple how you measure impact. Facebook are responding to some of the concerns. It's a foolish man who bets against Facebook being able to handle those complaints."

Information

Here at Ribbonworks.co.uk, we want you to know that you do not need to advertise online or on the television to increase your brand awareness. With our simple and affordable promotional products, you can generate interest in your products and services.

All our materials are top quality, and you can rest assured that you are purchasing your equipment from a reliable source. If you would like any further information, then please contact us today.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Effective Advertisement Without Breaking the Bank

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further...

Promotional Products

If you are looking for a unique but effective way to advertise your business at a price that doesn't break the bank, then look no further. Ribbonworks.co.uk can provide just that. We have a range of fantastic promotional products that will ensure that your business receives the attention it deserves from your target audience - without you having to spend a small fortune to achieve this!

Great Success

It is often the case that people would not think of using items such as necktubes, lanyards or even slap bracelets as a way to advertise a business; however, many businesses are now seeing great success by using these methods.

Reliable

Feel free to contact us here at Ribbonworks.co.uk for any information on our products or even for a free sample of some of our excellent items, which will show you just how reliable and top quality they are!

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

Promoting Your Business with Ski Pass Holders

Promotional Products for Winter Sports

 At Ribbonworks.co.uk, we have a range of promotional products at affordable prices so that you can successfully advertise your business for a fraction of the cost of 'traditional' advertising campaigns. You can rest assured that your business will stand out from the crowd when using one of our fantastic products, such as our wonderful ski pass holders.

These products offer an easy way of promoting your business to your target audience and are particularly suited to sports brands. If you or someone you know is thinking about going skiing anytime soon (which would offer a great chance for you to advertise your business far and wide), below we have listed some top ski destinations in Europe that you or they might consider as a destination. Just don't forget to check out our fantastic range of ski reels to take with you!

Val Thorens

An extremely popular ski destination is Val Thorens, which is in the French Alps. This is the highest resort in Europe, sitting at an altitude of 2,300 metres. The resort offers a unique Val Tho experience to make each visitor feel welcomed and special. It is a ski-in, ski-out resort that cannot be reached by car, giving it that true ski resort feel. These factors combined make it one of the top ski resorts, and it welcomes thousands of visitors each year.

St Francois Longchamp

Another top ski resort is St Francois Longchamp, which is in the Auvergne-Rhone-Alpes region of south-east France. Lying at an altitude of 1500 metres, the resort sits in between the Mont Blanc and the Pic l'Etendard mountain ranges. It is perfect for individuals of all ages and experience as ski lessons fare available for all, including or toddlers, and there are dog sledge riding and 'Snakegliss', which is group sledging at nightfall.

Saalbach Hinterglemm

Skicircus Saalbach Hinterglemm is Austria's largest ski resort. Complete with seventy modern lifts, ski-in, ski-out service and perfect slopes, it is no surprise that it is increasingly popular with skiers and snowboarders. There are also over fifty mountain huts that provide warmth and serve local delicacies, making for a traditional adventure not to be missed.

Brilliant Opportunity

When going skiing, do not miss out on the excellent opportunity to advertise your business effortlessly by using our customised ski reels. They come in a range of colours that include red, white, and blue, and we also offer printed ski pass holders, all at great prices.

If you are interested or would like to try out a free sample to see just how reliable our products are, contact us today and we will be more than happy to assist.

Contact us today for more information.

Call us on +44 (0)1355 813301
info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

Why Everybody Loves Promotional Products

Advertising a business can be a daunting prospect, especially if you do not know where to start. You may be asking yourself certain questions such as 'How do I make sure that it is a success?' or 'What should I use to advertise my business?'

Often, the most strenuous part is trying to find the funds to pay for advertising. At Ribbonworks.co.uk, we provide effective ways to advertise your business at affordable prices, meaning that you don't need to worry about spending a small fortune. Nevertheless, the question is what method should you choose?

Everybody Loves a Freebie

If you are pondering which means of advertisement to go for, make sure that you thoroughly investigate all the different options before deciding. One thing that is for certain though is that everybody loves a freebie.

No matter what it is, people will always appreciate something if it is given to them for free. For example, you are at a local sandwich restaurant and are unsure of which sandwich to choose. Then the assistant informs you that if you purchase one of their new sandwiches, you will get a free drink as well. Automatically, your mind is thinking 'go for it'; this just happens to be one of the most effective means of advertisement.

Appealing to Many

One of the top sellers here at Ribbonworks.co.uk is our head and wrist sweatbands. Say you had planned to go to the gym after a hard day's work but are quite fed up; then someone approaches you with a free sweatband.

You think, 'perfect', that is just what you needed to boost your morale before working out. The more you look at the sweatband, the more you remember that it made you feel happy; then you may look further at the logo that is branded across it. As you can see, this is another form of advertisement that will appeal to many.

Stand Out from the Crowd

If you are looking to promote your business but, like many other small business owners, simply do not have the funds to spend on mass media advertisements, we can help you out. Ribbonworks.co.uk carries a magnificent array of promotional products that we guarantee will ensure your logo stands out from the crowd.

If you require any information or would like to order a free sample, contact us today for further assistance.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

Affordable Yet Effective Means of Advertisement

Advertising is an essential element in ensuring the success of any business. Contrary to popular belief, this does not have to cost millions to be effective; there are many ways in which a business can be advertised successfully at an affordable price.

However, some companies feel the need to spend a fortune to promote their business. The plans for Heathrow Airport to get a third runway mean that advertisers are will enjoy even more exposure at the airport; at an extortionate cost, of course.

Opportunities

The plans have ensured that there will be another substantial boost to the out-of-home advertising sector, with a 9.6% increase year on year and an ad spend of £273 million in Q2 already in the bag.

The exciting developments mean that advertisers can take advantage of the millions of additional visitors that are expected to visit the airport each year once the project is completed.

Fantastic Range

However, spending massive amounts of money on advertising is not always necessary. If you want to promote your business at a considerably lower cost than the price of airport advertising, contact Ribbonworks.co.uk today.

We have a range of fantastic promotional products at low prices that have proven time and again to be effective when it comes to increasing brand awareness.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original article Published at Ribbon Works Blog

UK Ad Expenditure Sees Growth in 2016

There are many ways to advertise a business, yet it appears that the focus remains on television or online advertising. However, there are simple yet effective means of advertisement that are both affordable and will work wonders for your business.

Ahead of Forecast
According to the Advertising Association/Warc Expenditure Report, UK advertising expenditure increased by 5.2% in the first half of 2016, meaning that it was 0.4 percentage points ahead of the predicted forecast.

Internet ad spend had a noticeable growth of 16.9% in the first half of 2016. Part of this was mobile spend, which increased by an enormous 52.6%, resulting in mobile accounting for over half of all online display ad spend in the whole of the UK.

The full years' predictions have been revised to an increase of one percentage point, but 2017's forecast was revised down by half a percentage point. This is due to continuing uncertainty around the EU referendum.

Top Quality Material

Here at Ribbonworks.co.uk, we offer affordable options when it comes to advertising. We have a range of products - from lanyards to wristbands to mobile phone accessories - that you can use to promote your products or services. Contact us today for more information.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original Article Published at Ribbonworks Blog Here

Promoting Your Business with Sweatbands

Sweatbands are Great Across a Range of Sports

 

Sweatbands are becoming increasingly popular here in the UK as more and more people are getting involved with exercise of some sort. Available in a range of different colours and made from top quality material, advertising a business on these items has never been easier.

Ribbonworks.co.uk can customise head and wrist sweatbands with your logo, guaranteeing that your business gets noticed. Whatever your business, sweatbands are an excellent choice when it comes to increasing brand awareness or promoting a new product or service. They are obviously particularly useful for promoting gyms and sports brands.

Customisable Sweatbands

 

We have a fantastic range of head and wrist sweatbands that can be customised with a design or logo. They provide the ideal opportunity to effortlessly get your business name out to a wider audience. With our array of sweatbands, you can rest assured that your business logo and message will be well promoted and will attract your target audience. Made from a stretch material, they fit any head size and come in bright colours to attract attention.

For any further information, contact us here at Ribbonworks.co.uk today.

The Original Article Published at Ribbonworks Blog Here