Sunday, 29 May 2016

The Importance of ID Badges for Businesses

Brand recognition and awareness are essential for businesses of all sizes; one of the best ways to get your company name out there is through promotional products. With so many products to choose from, they are an excellent way to market your business as well as the goods or services you provide. Promotional products can be personalised with a company logo or with a message of your choice and can be sent to existing or potential customers. They are also popular as gifts at trade shows and will help to keep your business in the mind of those you meet there. There are many additional benefits to using promotional products and below we have listed just a few examples.

Proof of Employment
In large organisations, ID badges are essential. Companies employing hundreds of staff will need some way to be able to identify those who work for the organisation. It will be much easier for security staff to identify intruders if these individuals do not have the required ID badge.

Restricting Access
In many organisations, there will be certain areas that not all employees will have access to. This could be entire floors or specific offices, but ID badges can be used to give employees access to permitted areas as well as restricting access to other areas within the company.

Time Keeping
ID badges can also be employed by some companies as a type of clocking-in and -out system. Badges are swiped when the employee entered the building and swiped again upon leaving. This means that there is no need for a clock-card system or employees to sign in and out. It is also useful for emergencies as it will make it easier to identify who is in or out of the premises (think fires, etc.).

Discount Programmes
These days, everyone loves a bargain or a discount and there are various discount schemes open to the employees of large organisations. This could be discounts at restaurants, cinemas, gym memberships, retail stores, etc. An employee ID badge may be all your staff need to show to avail of these discounts.

A Sense of Importance
Employees with an ID badge might feel a sense of belonging and importance when given the ID badge. It makes new employees feel like a part of the organisation, which will help improve their productivity and performance.

Affordable Advertising
When it comes to ID badges for business, lanyards are commonly used as a way to keep these badges secure. Many astute organisations will invest in top quality personalised lanyards as they know that this is a form of affordable advertising. Every time a member of staff leaves work with their printed lanyard around their neck, they are a walking advertisement for the organisation for whom they work. This lanyard will be seen by everyone they meet and will help to create brand awareness.

Emergency Identification
While ID badges are great for business, they are also beneficial to staff in the event of an emergency. ID badges have proven vital for emergency services in the event of, for example, traffic accidents. With one phone call, emergency personnel can contact a person's place of work and find out essential information such as contact details for next of kin.

Essential for Business
Regardless of the size of a business, ID badges are becoming very important when it comes to security and branding. Many clever business owners use these badges to help identify personnel as well as combining them with a swiping system to allow access to permitted areas.

If you are considering implementing ID badges for your business, consider Ribbonworks for personalised lanyards and card holders. Our excellent service provides value for money and top quality products every time.

Saturday, 28 May 2016

How To Choose The Perfect Promotional Products for Your Company

There is no doubting the power of promotional products when it comes to advertising and marketing. They are a powerful and effective tool in terms of creating brand awareness, and they are a very affordable form of marketing for small businesses with limited advertising budgets. However, although you may know how effective promotional products are, you may be at a loss as to the best ones to choose for your company. While no single promotional product canbe described as the best one to buy, there are a few things to consider when making your decision.

Your Target Audience
The target audience is probably your number one consideration when choosing an effective promotional product. You should think about the people you want to target and what type of product they would appreciate, then choose accordingly. Think about a product that your target audience will find useful as that wayyour product will be more effective at creating brand awareness. If the product you choose is something your audience will find beneficial, your company logo will be present every time it is used,which will keep your business name in mind when the time comes for a purchase of the products or services you provide.

Your Budget
Your budget must be a consideration if you want to ensure your promotional products are cost effective. There is no point in spending a small fortune on promotional items if these are unlikely to generate the amount of sales you need to cover their cost and make a profit. Affordable items such as pens are useful and are something your target audience will always need. Nevertheless, pens can easily be lost or misplaced, so they may not be as effective as you would like. Mobile socks are current and quirky and are guaranteed to be useful to almost everyone. They are also very affordable and can be customised with a company logo.

Your Strategy
Think about what you are hoping to achieve with your promotional products. Are you expecting to make more sales or are you simply eager to get your name out there? If you are running a campaign,then your promotional product should tie in with this. If you are attending a trade fair, many promotional products will come in handy for visitors, including tote bags that will provide them with a carrier for brochures and other items received. And, while visitors are using your branded tote bag to carry their items, they are providing you with free advertising as they walk around the trade fair.

Even though your budget may be a primary consideration and you are looking for affordable promotional products, you should not settle for cheap products as the recipient could view this as a reflection of your company. The last thing you want is to be associated with less than top quality with the products and services you provide. It would be better to buy fewer items of a higher quality than to opt for bulk quantities of cheap or poorly made products that could break as soon as they are received. Receiving cheap and nasty items is worse than getting nothing at all.

Making the Right Choice for Your Business
Think carefully before investing in promotional products. While they are an excellent way to market your business, create brand awareness, and boost sales, they can be expensive and worthless if you do not take the time needed to consider your purchase.

ID Badges for Security and Promotion

As well as the risk of physical theft of property, businesses need to be aware of the dangers of cyber theft of personal information. These days, it is becoming increasingly common for businesses to be targeted for the information they hold on their customers.

Sadly, there is also the risk of security issues with staff. If you are a business owner, as much as you may want to believe that your staff are all trustworthy, you cannot be guaranteed this. Therefore, it is worth taking precautions to avoid such threats. In recent times, there have been a number of cases where staff members were stealing large amounts of cash from their employers to fund a gambling or drug habit. It is common for these cases to go unnoticed for quite a while before the company books begin to show discrepancies. It is, therefore,vital that you take the security of your business very seriously. Doing so could have a direct impact on the success or failure of your company.

How to Ensure the Security of Your Business
One of the best ways to make your business is more secure is to implement the use of ID badges for staff. ID badges mean that all staff can be identified immediately and intruders will become instantly noticeable for the lack of ID badge.

ID badges can also be used as a way to keep track of who is on the premises and what time they arrived. These badges can be swiped upon entry and exit, which means employers can track the working hours of staff. Computerised swiping systems are also ideal when it comes to quickly identifying who is in a building in the event of an emergency.

If you do want to use ID badges for security reasons, be sure to insist that staff have their badges on display at all times. This can be done with the use of woven lanyards and cardholders to keep badges in place. The lanyards can easily be hung around the necks of your staff or clipped on to the waistband of trousers or skirts.

Promoting Your Business
Lanyards are ideal when it comes to the security of your business, but they also serve another important purpose. These affordable items are perfect when it comes to the promotion of your business. They can be personalised with a company logo and are available in a variety of colours, widths and styles.

Here at Ribbonworks, we provide top quality lanyards and cardholders for businesses who want to improve their security while creating brand awareness at the same time. Lanyards are ideal for holding security badges but they are also useful for a host of other applications too. This is what makes them the perfect promotional item to be given to clients.

Our lanyards are competitively priced and made from top quality materials. We offer a choice of stock lanyards or you can work with our team to create your own customised lanyards, depending on preferences and requirements. We guarantee that you will be completely satisfied with our service and our products.