Friday, 8 July 2016

5 Reasons You Should Hire a Professional Designer to Create Promotional Lanyards

Handling it yourself means that you are missing out on a lot of key benefits. This article is going to show you some of the reasons you should be using a professional designer to create your promotional lanyards.

1. Save Time
Design takes a lot of time, especially if you don't really know what you're doing. Coming up with designs and testing them all out can take days, and you can amplify that many times over if you are not a professional. Hiring a graphic designer will reduce the time required to get things done.

Furthermore, they will be better able to carry out your wishes without making mistakes. Again, that will save you a lot of time.

2. Save Money
People look at the cost of a graphic designer and assume that it must cost a lot of money to get things done. This couldn't be further from the truth. Time is money, and if you are spending most of your day messing around trying to finalise a design, you are losing money.

Furthermore, a graphic designer knows what is likely to resonate with your target audience. He or she can create a promotional lanyard that people are going to be drawn to. That alone is going to ensure that you more than repay your investment.

3. Stand Out from Everyone Else
A tactic that businesses use when they don't want to hire a designer is to download a template from the internet and use this to enable them to build a design. This can work, but your design is going to look like everything else that's on the market. Custom lanyards should be unique to you, not specific to the template that you downloaded online.

A graphic designer will make something that you and your business can be proud of. Creating a unique brand is going to raise your business profile. That's what people will remember and, as such, you'll be ahead the competition.

4. Maintain Consistency
Above all, professional designers are aware of the importance of consistency. They will do their best to maintain consistency across the entire brand. Unlike a novice, they will inspect your entire brand and craft their work on that.

A strong level of consistency will prevent your brand from losing its edge. Designers know what fonts to use, where to use them, and how to keep everything in line with the brand's values.

5. Get the Results You Want
Ultimately, this is all about getting the results you want. When you spend money on a custom lanyard from us, you want to get something from that. And you can through making sure that you hire someone who knows what they are doing. It does mean that you have to spend a lot of time and effort in the beginning, but you will more than recoup your initial investment.

In your opinion, what do you think is the key to hiring a great designer?

5 Tips for Designing Great Promotional Items

This guide is going to give you some great tips for designing promotional items that sell your brand.

1. Choose the Words Carefully
Even though your promotional items are there to promote products and services that are obvious, this does not mean that you can assume people are going to know what you are all about.

The chances are you are extremely limited when it comes to space. On a sweatband, for example, you may be restricted to no more than five words. To get around this, think about the keywords that sum up your brand. Reflect on the values that make you stand out from everyone else.

This is important for brand recognition purposes. You need the right words to make your artistic vision a reality.

2. Use the Psychology of Colour
Bear in mind that the colour you choose can say a lot about your brand. Scientists have done a lot of studies on the psychology of colour. For a long time, they have researched what different colours mean and their effects on people. For example, red may catch the eye and symbolise passion, but it can also relate back to anger and rage.

You also need to consider how different colours relate to each other if you are using more than two colours. Hugely contrasting colours do not always work well in tandem, for example.

When taking colour into account, think about how any images or logos you’re using fit in. Sometimes you can have great colours, but when you put your logo on top, it doesn't look as good.

3. Will You Use a QR Code?
We live in a world of technology, and more and more people expect to see a QR code that can send them to a website where they can find out more. Even business cards are using them now. You can use our custom lanyards for this same purpose. A QR code in the right place is essentially a call to action. It can win you a lot of customers.

Just make sure you position it in such a way that it does not take away from the rest of the design. People expect to see a QR code, but a QR code in the wrong place can lead to a lot of problems.

4. Know Your Options
We take pride in being able to provide you with a lot of choices for different materials, different formats, and different colours. Unfortunately, one thing we find time and time again is that people do not know about the options available to them. It's only when they actually deal with us that they realise all the things they can take advantage of.

That often leads to them abandoning their existing designs and going back to the drawing board. Now imagine how much time and money they could have saved if they knew what options were available from the start.

In short, you should do your research. Go out of your way to find out what is on the table, and then you can make more informed decisions.

5. Make the Right Impression
Think about where your designs are going to come most in handy. Consider what the industry norms are. Think about the first impression someone is likely to get when they see your new promotional item. It differs for every industry. Every business niche has different expectations.

Again, this is why you have to conduct research. You need to make sure that you are putting in the effort to conform to what your industry wants.

You are spoiled for choice when it comes to the potential for designing promotional items. Whether it is a custom ID card or a wristband, you are always going to have a huge number of choices. Take your time when designing these items and make sure that you have explored every possible option.

In your opinion, what do you think is the best way to design a new promotional item?

Why Custom Lanyards Should Be Part of Your Business Plans in 2016

What you have to remember is that you need to take any opportunity you can to claim an edge. So the more traditional marketing materials, such as custom lanyards, can be extremely effective. And this is irrespective of whether you are an online business at a conference or a land-based business meeting customers every single day.

Below are some of the reasons custom lanyards should be part of your business plans in 2016.

Traditional Marketing Materials Still Work
Many businesses have changed the way they do things because of the rise of the Internet. But traditional marketing materials still work. All you have to do is make sure that you are using them in the right way.

We have seen countless examples of companies increasing their sales as a direct result of what they have done with traditional marketing materials. Lanyards fall into this category. Something that you can tangibly see and touch can have a great effect on the average customer.

You can use them to boost your sales, and the best part is you are doing it in a way that is often not considered by others, thus providing you with an advantage.

Front and Centre Marketing
Now let us take a look at the lanyard itself. It is designed to be worn around the neck. This puts your brand front and centre. If you are smart about this, you can quite easily stand out in a crowd. Most companies use lanyards for the practical display of ID cards. Sometimes they are used to help employees carry things around with them, think pens, nurse watches, notepads, keys, etc.

Regardless of the reasons you are using them for, lanyards are always going to put your brand at the heart of everything. It's extremely difficult to miss a lanyard, so you have a level of visibility not normally seen.

All in the Branding
The key to successful branding is all about consistency. You need to send the same message and create the same image. There is a reason that certain companies demand all employees use special branded materials.

With our custom lanyards, you can craft something that helps you to reinforce that sense of branding. All your employees can wear the same colours and the same message. Whenever someone sees one of these lanyards, they will instantly know what brand it comes from.

More Cost-Effective Than You Think
Some businesses look at other marketing methods and materials and shy away because they believe these are expensive. It is true that TV advertisements and billboards could cause real problems with the budget, but custom lanyards are an obvious exception. These are among the most cost-effective marketing materials available to business today.

We are proud to offer discounted lanyards when ordered in bulk. And when you design your lanyard with our platform, you get exactly what you want at a price that suits you. We take pride in the fact that we offer some of the most competitive rates in the industry.

Final Say
Bear in mind that lanyards are not just a convenience item. They are something that can elevate your brand to a whole new level. There is a lot to like about lanyards, and you can make them part of your business marketing today.

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