Sunday, 19 March 2017

Conquer the Trade Show with Colour

Your Next Trade Show

Your next trade show is coming up soon. Are you prepared? In other words, are you ready to walk into the show fully decked out in promotional gear that will grab everyone's attention?

If not, it's time to get working on it. It's time to start thinking about conquering the trade show with colour.

Stand Out From The Crowd

Have you ever been to a public event or a local fair and seen groups of people wearing identical, brightly coloured T-shirts? Those are families smart enough to use the shirts to keep track of each other.

You can use the same principle at your next trade show by issuing lanyards or ID cardholders that will stand out in the crowd.

Make An Impact With Lanyards

Imagine every member of your team wearing a bright pink lanyard with your company name and logo. If pink isn't your thing, try a bright mint green or a turquoise blue.

Then match the lanyards with a coordinated ID cardholder for extra effect. No matter where your team members are at the show, they will be easily identified.

More Information

Everybody else will be wearing white shirts and dark coloured ties. Not you and your team. You'll be rocking hot pink. Contact today and see how we can help you make an impact.

Contact us today for more information.

Call us on +44 (0)1355 813301

The Original article Published at Ribbon Works Blog

Friday, 17 March 2017

Creative Ways to Advertise a Business on a Budget

Advertising Choices

If you are running out of ideas on how to successfully advertise your business creatively and on a budget, this blog post is for you. Here at, we offer a range of fantastic promotional products that are guaranteed to help.

In this piece, we will go on to discuss a few methods of creatively promoting your business for less, ensuring that you capture the eye of your target audience.

Social Media

Promoting your business via social media is a sure-fire way of getting your brand known. Almost everyone has access to the internet, and if you are looking to grab the attention of local people, you could advertise your business on local social media pages that allow ads - think Facebook. Pinterest, etc

Using Your Surroundings

A creative way to advertise your business is to use your surroundings. You could potentially post flyers, posters and pictures anywhere that you look; in the supermarket, on lamp posts, in shop windows.

Most places will allow you to do so for a small fee or donation, and some will allow it completely free of charge. You might as well ask as this is an excellent way to get the local community's attention.

Chalk Writing

If you run a local business and are stumped for creative, yet cheap ideas for advertising, you could look at chalk writing on the pavement.

Using bright colours, most people will be drawn to it and stop to read what it says, which is excellent for getting your business name known. However, the only downside would be to watch out for the rain!

Promotional Bracelets

Promoting your business using snapbands or silicone wristbands is an area in which we excel here at

We have silicone or slap bracelets that are guaranteed to get people talking about your business. You can print your brand or logo onto these bracelets and hand them out at events as a promotional tactic - everyone loves a freebie!

Help and Support

Hopefully, this post has started your creative juices flowing, and you are now filled with ideas to advertise your business successfully.

We have an incredible range of products - from silicone wristbands and slap bracelets to lanyards to mobile phone accessories - all designed to be durable as they are made from top quality materials.

For further information, or any queries you may have, do not hesitate to get in touch with us today and we will do everything we can to assist you.

Contact us today for more information.

Call us on +44 (0)1355 813301

The Original article Published at Ribbon Works Blog

Thursday, 16 March 2017

The Best Product: The One That Works for You

Best Products?

If we received one penny for every time a customer asked us what the best product in our inventory is, we would be a very wealthy company. In fact, we're often tempted to tell customers to buy a complete selection of everything.

But we know better. We know it's not right to sell just for the sake of selling, and we also know that the best product for any customer is the one that works for them.

Wide Range Of Customised Promotional Products

We carry everything from lanyards to snapbands to multifunctional headwear. All can be enhanced with customised printing for marketing purposes.

But for us to say that one product is superior to all the rest would be to short-change most of our inventory. That's neither good business nor intellectually honest.

Know Your Audience

The key to figuring out the best product for your organisation is to know your audience. Who will you be distributing your promotional products to?

How will the recipients use those products? Will those products continue to advertise for you long after your event is over?

Promotional Products For Kids

Let's say you're planning an event organised around entertaining children. It's not a sporting event, so head and wrist sweatbands are not going to work.

You're also dealing with kids no older than 8 or 10. That means lanyards probably won't do the trick either. What are you left with?

Slap bracelets are a hit with kids primarily for their entertainment value. A kid can have hours of fun slapping him/herself silly with the bracelet.

At some point, though, the novelty will wear off, and the bracelet will find its way into the hands of parents. Instant transfer of marketing message.

Know Your Message As Well

In addition to knowing your audience, you also need to know the message you hope to convey.

That's because certain messages work better on certain promotional items. For example, consider an IT security company that wants promotional products to distribute at the next trade show.

Promotional Products For Business Settings

multifunctional neck tubes and silicone wristbands do not lend themselves well to the professionalism of IT security. They may be fun and whimsical, but save them for the break room.

Better choices for the trade show would be custom printed lanyards, branded ID cardholders, or mobile phone accessories and tablet straps.

Get The Branding Right

Obviously, each of these products can be branded to reflect the name and message of the IT company. But that message must be short enough to fit onto the desired product. So brevity is required.

If you plan to order marketing materials from, please note that we will not be able to tell you which product would be the best for your organisation or event. There are too many parameters that have to be considered.

We've been in the promotional products business since 2003, so we've got plenty of experience and understanding to help you make that choice. We are more than happy to answer any questions and provide information to assist you. Together we can find something that will work well.

Contact us today for more information.

Call us on +44 (0)1355 813301

The Original article Published at Ribbon Works Blog