If we received one penny for every time a customer asked us what the best product in our inventory is, we would be a very wealthy company. In fact, we're often tempted to tell customers to buy a complete selection of everything.
But we know better. We know it's not right to sell just for the sake of selling, and we also know that the best product for any customer is the one that works for them.
Wide Range Of Customised Promotional Products
We carry everything from lanyards to snapbands to multifunctional headwear. All can be enhanced with customised printing for marketing purposes.
But for us to say that one product is superior to all the rest would be to short-change most of our inventory. That's neither good business nor intellectually honest.
Know Your Audience
The key to figuring out the best product for your organisation is to know your audience. Who will you be distributing your promotional products to?
How will the recipients use those products? Will those products continue to advertise for you long after your event is over?
Promotional Products For Kids
Let's say you're planning an event organised around entertaining children. It's not a sporting event, so head and wrist sweatbands are not going to work.
You're also dealing with kids no older than 8 or 10. That means lanyards probably won't do the trick either. What are you left with?
Slap bracelets are a hit with kids primarily for their entertainment value. A kid can have hours of fun slapping him/herself silly with the bracelet.
At some point, though, the novelty will wear off, and the bracelet will find its way into the hands of parents. Instant transfer of marketing message.
Know Your Message As Well
In addition to knowing your audience, you also need to know the message you hope to convey.
That's because certain messages work better on certain promotional items. For example, consider an IT security company that wants promotional products to distribute at the next trade show.
Promotional Products For Business Settings
multifunctional neck tubes and silicone wristbands do not lend themselves well to the professionalism of IT security. They may be fun and whimsical, but save them for the break room.
Better choices for the trade show would be custom printed lanyards, branded ID cardholders, or mobile phone accessories and tablet straps.
Get The Branding Right
Obviously, each of these products can be branded to reflect the name and message of the IT company. But that message must be short enough to fit onto the desired product. So brevity is required.
If you plan to order marketing materials from Ribbonworks.co.uk, please note that we will not be able to tell you which product would be the best for your organisation or event. There are too many parameters that have to be considered.
We've been in the promotional products business since 2003, so we've got plenty of experience and understanding to help you make that choice. We are more than happy to answer any questions and provide information to assist you. Together we can find something that will work well.
Contact us today for more information.
Call us on +44 (0)1355 813301
The Original article Published at Ribbon Works Blog