Tuesday, 2 May 2017

How ID Card Holders Can Be Used for Promoting Your Company

ID cards are an important part of your business for several reasons. The added security is the reason most companies implement ID cards. But forget about ID cards as purely a security measure for a moment.

Here at Ribbonworks.co.uk, we produce ID cardholders that can be used for promoting your business as well.

But how can ID cards be used to promote a company?

Did you Know an ID Card Holder Gives You Colour and Style?

ID card holders can be created in a company’s colours, which is all part of branding.

At the same time, ID cardholders demonstrate that a company is professional in the way it goes about its business. Even the smallest touches can make a world of difference.

Add a Logo to the Back

Anyone who has ever used an ID card knows that it constantly spins and turns around. Instead of continuously turning around your ID card the right way, let it swing. On the front is your staff member’s information, and on the back, you could have the company logo.

It is such a simple thing, but you never know when the right person might be looking at your staff. And if they see that logo, it could pique their interest.

Why Giving ID Card Holders to Guests is a Marketing Opportunity

Think trade show, and it automatically calls to mind businesses dishing out all sorts of goodies. Stand out from your competitors by giving out your ID card holders to guests.

ID card holders are not only a functional item, but as discussed above, they are also very much promotional because of the logo and brand colours.

You could do the same whenever you have a visitor to your offices. Along with a guest ID card for security reasons, let them have your branded card holder as well, which they could then keep when leaving.
Your company logo will be on view long after they have left your premises.

How Do You Do It?

It all starts with thinking about which colour is going to work best for your company. Usually, you should stick to your main company colour so it fits in with the rest of your brand. You should also consider how your logo is going to look on this colour.

You do not want the colours to be too similar. Your logo should stand out at a distance.

Are Promotional ID Card Holders Expensive?

The great thing about promotional ID card holders are that they are not expensive at all; especially when purchased in bulk. This is something we specialise in here at Ribbonworks.co.uk. Just let us have your design and any other pertinent details.

Implement them within your company and get that edge. Contact us today and see what we can do for you!

Monday, 1 May 2017

Product Placement Lessons from the Super Bowl

The NFL’s Super Bowl game is an annual feast of creative marketing for people who work in the advertising world. And although American football is not nearly as popular in Europe as it is on the other side of the Pond, a lot of Europeans still tune into the Big Game every February.

As such, business owners and marketers can learn a few lessons from observing what happens during this annual commercial bonanza.

To start with, consider that a 30-second spot in Super Bowl 51 cost advertisers upwards of $5.5 million (£4.4 million) to reach what is arguably the largest TV audience in the world. It’s a lot of money, but purchasing an ad means broadcasting your message to more than 100 million people.

Kellogg Company Wins

Now here’s the important lesson: the Kellogg Company benefited from a bit of free advertising through unintentional product placement. One of the first adverts to run during this year’s championship game was a spot from Netflix marketing its ‘Stranger Things’ program.

The advertisement began with a clip from an older Kellogg commercial featuring Eggo waffles.

Kellogg didn’t pay a cent but still gained exposure to countless millions of viewers. Just a few days after the game, the same advert has been viewed on YouTube more than 4 million times. Kellogg’s incidental product placement was a huge win for them.

Product Placement Is Your Friend

The point we’re trying to make is that product placement can be your best friend from a marketing standpoint. We’ve already explained in previous blog posts how you can use things like lanyards and silicone wristbands as marketing tools, but consider the potential product placement benefits.

Your company may sponsor a local youth football team by providing head and wrist sweatbands. As the sponsor, your company name and logo is imprinted on every band you distribute. That’s great marketing during the games.

But consider this: lots of people will be taking pictures of the players throughout the season. Those pictures will be posted all over the internet by proud parents. You’ll get instant, unpaid advertising by way of incidental product placement.

Trade Shows & Conventions

Branded ID cardholders and badge holders offer product placement benefits at trade shows and conventions. Lanyards can be distributed at festivals where a heavy media presence is expected. There are so many possibilities here that it is hard to quantify them all.

Your company may never be able to afford millions of pounds for a 30-second TV advert. But if you can afford the cost of branded promotional products from Ribbonworks.co.uk, you can still take advantage of the fringe benefits of incidental product placement.

The key is getting your branded products into the hands of those who will unknowingly spread your message simply by using them. It is a brilliant strategy that was on full display during the Super Bowl.