5 Reasons You Should Hire a Professional Designer to Create Promotional Lanyards

Handling it yourself means that you are missing out on a lot of key benefits. This article is going to show you some of the reasons you should be using a professional designer to create your promotional lanyards.

1. Save Time
Design takes a lot of time, especially if you don't really know what you're doing. Coming up with designs and testing them all out can take days, and you can amplify that many times over if you are not a professional. Hiring a graphic designer will reduce the time required to get things done.

Furthermore, they will be better able to carry out your wishes without making mistakes. Again, that will save you a lot of time.

2. Save Money
People look at the cost of a graphic designer and assume that it must cost a lot of money to get things done. This couldn't be further from the truth. Time is money, and if you are spending most of your day messing around trying to finalise a design, you are losing money.

Furthermore, a graphic designer knows what is likely to resonate with your target audience. He or she can create a promotional lanyard that people are going to be drawn to. That alone is going to ensure that you more than repay your investment.

3. Stand Out from Everyone Else
A tactic that businesses use when they don't want to hire a designer is to download a template from the internet and use this to enable them to build a design. This can work, but your design is going to look like everything else that's on the market. Custom lanyards should be unique to you, not specific to the template that you downloaded online.

A graphic designer will make something that you and your business can be proud of. Creating a unique brand is going to raise your business profile. That's what people will remember and, as such, you'll be ahead the competition.

4. Maintain Consistency
Above all, professional designers are aware of the importance of consistency. They will do their best to maintain consistency across the entire brand. Unlike a novice, they will inspect your entire brand and craft their work on that.

A strong level of consistency will prevent your brand from losing its edge. Designers know what fonts to use, where to use them, and how to keep everything in line with the brand's values.

5. Get the Results You Want
Ultimately, this is all about getting the results you want. When you spend money on a custom lanyard from us, you want to get something from that. And you can through making sure that you hire someone who knows what they are doing. It does mean that you have to spend a lot of time and effort in the beginning, but you will more than recoup your initial investment.

In your opinion, what do you think is the key to hiring a great designer?

5 Tips for Designing Great Promotional Items

This guide is going to give you some great tips for designing promotional items that sell your brand.

1. Choose the Words Carefully
Even though your promotional items are there to promote products and services that are obvious, this does not mean that you can assume people are going to know what you are all about.

The chances are you are extremely limited when it comes to space. On a sweatband, for example, you may be restricted to no more than five words. To get around this, think about the keywords that sum up your brand. Reflect on the values that make you stand out from everyone else.

This is important for brand recognition purposes. You need the right words to make your artistic vision a reality.

2. Use the Psychology of Colour
Bear in mind that the colour you choose can say a lot about your brand. Scientists have done a lot of studies on the psychology of colour. For a long time, they have researched what different colours mean and their effects on people. For example, red may catch the eye and symbolise passion, but it can also relate back to anger and rage.

You also need to consider how different colours relate to each other if you are using more than two colours. Hugely contrasting colours do not always work well in tandem, for example.

When taking colour into account, think about how any images or logos you’re using fit in. Sometimes you can have great colours, but when you put your logo on top, it doesn't look as good.

3. Will You Use a QR Code?
We live in a world of technology, and more and more people expect to see a QR code that can send them to a website where they can find out more. Even business cards are using them now. You can use our custom lanyards for this same purpose. A QR code in the right place is essentially a call to action. It can win you a lot of customers.

Just make sure you position it in such a way that it does not take away from the rest of the design. People expect to see a QR code, but a QR code in the wrong place can lead to a lot of problems.

4. Know Your Options
We take pride in being able to provide you with a lot of choices for different materials, different formats, and different colours. Unfortunately, one thing we find time and time again is that people do not know about the options available to them. It's only when they actually deal with us that they realise all the things they can take advantage of.

That often leads to them abandoning their existing designs and going back to the drawing board. Now imagine how much time and money they could have saved if they knew what options were available from the start.

In short, you should do your research. Go out of your way to find out what is on the table, and then you can make more informed decisions.

5. Make the Right Impression
Think about where your designs are going to come most in handy. Consider what the industry norms are. Think about the first impression someone is likely to get when they see your new promotional item. It differs for every industry. Every business niche has different expectations.

Again, this is why you have to conduct research. You need to make sure that you are putting in the effort to conform to what your industry wants.

Conclusion
You are spoiled for choice when it comes to the potential for designing promotional items. Whether it is a custom ID card or a wristband, you are always going to have a huge number of choices. Take your time when designing these items and make sure that you have explored every possible option.

In your opinion, what do you think is the best way to design a new promotional item?

Why Custom Lanyards Should Be Part of Your Business Plans in 2016

What you have to remember is that you need to take any opportunity you can to claim an edge. So the more traditional marketing materials, such as custom lanyards, can be extremely effective. And this is irrespective of whether you are an online business at a conference or a land-based business meeting customers every single day.

Below are some of the reasons custom lanyards should be part of your business plans in 2016.

Traditional Marketing Materials Still Work
Many businesses have changed the way they do things because of the rise of the Internet. But traditional marketing materials still work. All you have to do is make sure that you are using them in the right way.

We have seen countless examples of companies increasing their sales as a direct result of what they have done with traditional marketing materials. Lanyards fall into this category. Something that you can tangibly see and touch can have a great effect on the average customer.

You can use them to boost your sales, and the best part is you are doing it in a way that is often not considered by others, thus providing you with an advantage.

Front and Centre Marketing
Now let us take a look at the lanyard itself. It is designed to be worn around the neck. This puts your brand front and centre. If you are smart about this, you can quite easily stand out in a crowd. Most companies use lanyards for the practical display of ID cards. Sometimes they are used to help employees carry things around with them, think pens, nurse watches, notepads, keys, etc.

Regardless of the reasons you are using them for, lanyards are always going to put your brand at the heart of everything. It's extremely difficult to miss a lanyard, so you have a level of visibility not normally seen.

All in the Branding
The key to successful branding is all about consistency. You need to send the same message and create the same image. There is a reason that certain companies demand all employees use special branded materials.

With our custom lanyards, you can craft something that helps you to reinforce that sense of branding. All your employees can wear the same colours and the same message. Whenever someone sees one of these lanyards, they will instantly know what brand it comes from.

More Cost-Effective Than You Think
Some businesses look at other marketing methods and materials and shy away because they believe these are expensive. It is true that TV advertisements and billboards could cause real problems with the budget, but custom lanyards are an obvious exception. These are among the most cost-effective marketing materials available to business today.

We are proud to offer discounted lanyards when ordered in bulk. And when you design your lanyard with our platform, you get exactly what you want at a price that suits you. We take pride in the fact that we offer some of the most competitive rates in the industry.

Final Say
Bear in mind that lanyards are not just a convenience item. They are something that can elevate your brand to a whole new level. There is a lot to like about lanyards, and you can make them part of your business marketing today.

This Article is Originally Appeared on:

https://www.ribbonworks.co.uk/blog/Why-Custom-Lanyards-Should-Be-Part-of-Your-Business-Plans-in-2016.cfm

The Benefits of Promotional Products for Your Business

Brand recognition and awareness are essential for businesses of all sizes; one of the best ways to get your company name out there is through promotional products. With so many products to choose from, they are an excellent way to market your business as well as the goods or services you provide. Promotional products can be personalised with a company logo or with a message of your choice and can be sent to existing or potential customers. They are also popular as gifts at trade shows and will help to keep your business in the mind of those you meet there. There are many additional benefits to using promotional products and below we have listed just a few examples.

Increases Brand Awareness

Useful promotional products such as pens, mugs, keyrings, and bags are items that customers tend to keep and use for quite a while. This means that every time they use the product, they will see your company logo and will be more likely to think of your company when the time comes to buy the products or services you supply.

Promotional Products Create a Good Impression

Most people enjoy receiving free gifts, so by providing your customers or potential clients with free products, they are likely to form a positive opinion of you and your company. If you have provided them with a product they are likely to use, they are going to become familiar with your brand,which will help to improve sales.

Promotional Products are an Affordable Form of Advertising
The aim of advertising is to get your company's goods or services into the minds of the buyer. After all, every company wants to improve sales. However, advertising and marketing can be very expensive, especially if you were considering television or radio adverts. The great thing about promotional products is that they are both inexpensive and will last much longer than a thirty-second advert.

Wide Reach at Low Cost
If you are just starting out and have a limited advertising budget, you simply cannot underestimate the power of promotional products. These small, affordable items can be mass-produced and sent to an enormous potential customer base at a fraction of the cost of an advertising campaign. Takeaway restaurants, for example, could include a free calendar with every order, or a travel company might want to give out ski pass holders to customers who have booked a skiing trip with them. By doing this, these companies will be reaching a wider audience at a very low cost.

Reward for Staff

Some business owners will use promotional products as gifts for staff as they know that doing so will ensure their products and services are continually being advertised. When staff use the products they have been given by the business they work for, they are helping to create brand awareness among their friends and family members. Personalised lanyards given to staff to hold ID badges and keys are also a constant source of advertisement when staff are out and about.

Using promotional products can provide many benefits for your business, but most importantly,it is a cost-effective marketing tool.

This article originally published at here

Practical Uses for Lanyards

Most people assume that lanyards are designed purely to hold security badges and are only used by large corporations with hundreds of staff members. However, there are many ways to make practical use of lanyards; below we have listed just a few examples.

Promotional Item

Businesses hoping to create brand awareness and get their name out there will invest in personalised lanyards designed to be given away to existing and potential customers. Lanyards are cheap and the more you buy, the cheaper they get per unit. That means a company can buy thousands of these items at a very affordable price, instantly getting a cheap way to advertise the business.

Taking Your Lanyard on a Camping Trip
Those who have ever been camping will be aware of the problems most campers face when trying to keep various items secure. Lanyards are the perfect way to hold items in place when camping. They are ideal for hanging wet clothing from trees or for securing tools to your clothing to ensure they are easier to reach when needed. Some people even use lanyards to keep a bottle of wine or beer held secure in a cold river!

Make Your Own Tool Belt

DIY lovers will know that having tools within easy reach can really make a job much easier. That is why tool belts are so popular. If you have ever seen a tool belt, you will know that it is made from top quality leather and lanyards, so why not make your own. Use your own belt and secure the tools you will need to it using top quality lanyards.

Keep Your Items Where You Want Them

Why stop at a tool belt when you could secure many of your items in place using lanyards? Lanyards can be used to keep various items in a particular place in the home, attic or garage. Many individuals keep their tools in the garage and to ensure they are within easy reach use lanyards to secure them to a wooden shelf or the garage wall. You can also use them in the home to keep small items such as keys or nail clippers in a safe place.

Out and About

Many people just do not realise the benefits of lanyards when it comes to keeping personal belongings safe while out and about. Lanyards can be used to keep personal items such as mobile phones, iPods, cameras, and wallets secure. This can help prevent precious items being stolen or lost.

School Trips

Teachers taking children on school trips often worry about the kids wandering off, but lanyards help make it easier to identify them. Lanyards with ID cards are the perfect way for children to be identified and located if they wander off. They are a practical way for staff to ensure that trips are well organised and run smoothly.

Wedding Favours

If you are having a large wedding and are inviting a lot of friends and extended family members, you may be worried about people not knowing each other. Presenting your guests with name badges on personalised lanyards is a great way to break the ice among them. All they will have to do is have a look at the name badge and they will already know that person’s name. Having the lanyards printed with the bride and groom’s names as well as the date and venue of the reception means that guests can take these away as a memento of the big day. In addition, if the wedding is one with a free bar, it will mean unwanted guests cannot simply stroll in and drink the bar dry!

Helping to Identify Staff

There are times when it is essential that you can quickly identify staff;in a hospital setting, for example. Hospital staff tend to wear ID badges secured to lanyards around their necks. This means that patients and visitors to the hospital can quickly identify a member of staff in the event of an emergency. As well as holding their ID badges in place, lanyards are also used to hold keys, pens, watches and security cards.

Lanyards have proved to be an essential item in many businesses. If you need personalised lanyards for your business, contact us here at Ribbonworks today. We are a leading provider of top quality personalised products for a variety of applications. Contact our helpful staff right now for a free, no obligation quote.

This article originally published at here

Personalised Lanyards - Great for Branding

These days, most large companies take the security of their staff and their premises very seriously, and employees and visitors are generally required to have ID badges on their person at all times. This means the humble lanyard has become very popular when it comes to providing a secure way of holding ID badges around the neck.

Savvy employers are now making the most of lanyards and are having them personalised with a company logo as they know that this means getting the company name out there as a cheap form of advertising.

Inexpensive Advertising
One of the biggest benefits of investing in personalised lanyards for a business is the fact that they are, as mentioned above, an inexpensive form of advertising. They can be personalised with a company logo and purchased in bulk. Most businesses know the cost of a marketing campaign can be hugely expensive, but investing in personalised lanyards can cut this cost dramatically.

Here at Ribbonworks, we provide top quality woven lanyards in a variety of colours and styles and all can be personalised with a choice of wording and images. Our personalised lanyards are also available in a variety of widths as well as having a selection of quality metal clips to suit all preferences and requirements.

Be Creative
We would advise customers to be as creative as possible when it comes to using their personalised lanyards as branding tools. To make the lanyards stand out, choose a colour that is bright and noticeable. Think about what you want from your lanyard; is it just to be used as a tool for keeping ID and security badges in place, or is it something that will be noticed and therefore provide the company with free advertising? We are betting it is the latter and, for that reason, we would urge you to use our superb service to ensure you get the most from your investment. Choose from a selection colours and styles and use images and catchy slogans to represent your company in the best possible light.

Useful Product

The great thing about lanyards is that they are so useful. They can be issued to staff to hold ID badges, as discussed above, or they can be used to hold wallets and car keys. With keys secured to a lanyard, which is in turn secured to clothing or the inside of a handbag, the issue of lost keys will never be a problem again. This will save your staff valuable time and is something they will definitely appreciate.

No matter what type of business you have, you are sure to find a use for personalised lanyards. Not only are they ideal for large corporations but also colleges and universities can make use of them as well. And companies that hold exhibitions and conferences find them extremely useful for attendees when it comes to displaying name badges.

Promotional Product
In addition to being an essential item for staff, personalised lanyards are also a fantastic promotional product that can be gifted to existing and potential customers. Because they can be used to hold keys, wallets, badges, and even mobile phones, in place, they are handy items to have. By giving them out as gifts, you will be creating brand awareness for your company.

Promotional items received by customers tend to invoke a sense of loyalty, but you need to make sure you provide your customers with top quality products. Where customers, or potential customers, are concerned, there is nothing worse than receiving a substandard gift - even if it is free. At Ribbonworks, we believe in quality from start to finish. That means we provide an excellent customer service and products made from the finest materials to ensure customer satisfaction every time. Our fast delivery and competitive pricing have helped us to become one of the leading providers of personalised promotional products in the UK.

This article originally published at here

The Importance of ID Badges for Businesses

Brand recognition and awareness are essential for businesses of all sizes; one of the best ways to get your company name out there is through promotional products. With so many products to choose from, they are an excellent way to market your business as well as the goods or services you provide. Promotional products can be personalised with a company logo or with a message of your choice and can be sent to existing or potential customers. They are also popular as gifts at trade shows and will help to keep your business in the mind of those you meet there. There are many additional benefits to using promotional products and below we have listed just a few examples.

Proof of Employment
In large organisations, ID badges are essential. Companies employing hundreds of staff will need some way to be able to identify those who work for the organisation. It will be much easier for security staff to identify intruders if these individuals do not have the required ID badge.

Restricting Access
In many organisations, there will be certain areas that not all employees will have access to. This could be entire floors or specific offices, but ID badges can be used to give employees access to permitted areas as well as restricting access to other areas within the company.

Time Keeping
ID badges can also be employed by some companies as a type of clocking-in and -out system. Badges are swiped when the employee entered the building and swiped again upon leaving. This means that there is no need for a clock-card system or employees to sign in and out. It is also useful for emergencies as it will make it easier to identify who is in or out of the premises (think fires, etc.).

Discount Programmes
These days, everyone loves a bargain or a discount and there are various discount schemes open to the employees of large organisations. This could be discounts at restaurants, cinemas, gym memberships, retail stores, etc. An employee ID badge may be all your staff need to show to avail of these discounts.

A Sense of Importance
Employees with an ID badge might feel a sense of belonging and importance when given the ID badge. It makes new employees feel like a part of the organisation, which will help improve their productivity and performance.

Affordable Advertising
When it comes to ID badges for business, lanyards are commonly used as a way to keep these badges secure. Many astute organisations will invest in top quality personalised lanyards as they know that this is a form of affordable advertising. Every time a member of staff leaves work with their printed lanyard around their neck, they are a walking advertisement for the organisation for whom they work. This lanyard will be seen by everyone they meet and will help to create brand awareness.

Emergency Identification
While ID badges are great for business, they are also beneficial to staff in the event of an emergency. ID badges have proven vital for emergency services in the event of, for example, traffic accidents. With one phone call, emergency personnel can contact a person's place of work and find out essential information such as contact details for next of kin.

Essential for Business
Regardless of the size of a business, ID badges are becoming very important when it comes to security and branding. Many clever business owners use these badges to help identify personnel as well as combining them with a swiping system to allow access to permitted areas.

If you are considering implementing ID badges for your business, consider Ribbonworks for personalised lanyards and card holders. Our excellent service provides value for money and top quality products every time.