Wednesday, 28 October 2015

9 Unusual Ways to Promote Your Business

Promoting your business is about staying ahead of the curve, and your competitors. Sometimes you have to think outside of the box to get that crucial advantage.

Successful promotion is about creating a personal brand that resonates with people. Rarely does a company instantly resonate with people simply because of what it does and what it stands for.

In light of this, we are going to take a look at nine ingenious ways of promoting your business.

1. Get a Celebrity Endorsement

Okay, this is not exactly the easiest of prospects. Forget trying to get Kayne West or Barak Obama to promote your company. Think about someone who is a minor celebrity. Unless you are marketing something utterly reprehensible, celebrities will generally endorse anything when the price is right.

You may consider a local celebrity or a minor celebrity. It is an excellent way to get people talking, especially when combined with a social media campaign.

2. Print Some Lanyards

Lanyards can be issued to both staff members and customers. Whether these are presented at a convention or simply at the company’s headquarters, they offer the chance to add a company logo, slogan, or colour scheme. It is all part of personal branding.

Give them to someone as a security measure, wrap them around a USB stick, or throw them on a pouch. It is entirely up to you how you incorporate them into your business.

The main advantages of lanyards are they are cost-effective, versatile, and practical.

3. Promotional Sweatbands (and a sporting event)

Companies have been running sports days for decades. They don’t do it because they enjoy sports. They do it because it is such an effective marketing tool. In a world where so many people automatically switch off whenever they hear about promotional material, the sports day remains one of the most effective ways of promoting a brand covertly.

Issue promotional sweatbands with your company colours and name on it. This is a practical tool for the participants, and it is subtly marketing your brand at the same time.

4. Slap Bracelets

Slap bracelets are different from regular bracelets in that they offer more promotional space. In other words, they offer more of a chance to promote yourself. They are the hottest promotional product on the market right now.

A slap bracelet does not work in any other way from any other wearable piece of company merchandise. Choose the colour for the bracelet and what you want on it. It’s that simple.

5. Use a Field

Around the world, there are hundreds of thousands of miles of motorway. Along these roadways, you will find empty fields with owners wishing they could make some extra money from them. One option is to pay the owner a small fee to place something in their field.

Some of the options could include:

• a billboard
• a neon sign
• strange objects that grab people’s attention. Brand them with your company logo.

Remember to check the local laws before you do this. Every country, and in some cases every region, will have a different stance on this.

It’s cheaper than you think to do this!

6. Partner with a Business

You do not have to go it alone. There is a reason companies endorse other companies in other industries. The customers in one niche may also be interested in another niche.

How you work with a partner company is entirely up to you and will depend on the contract you draw up with them.

Look online for a company of similar stature that might be interested in working with you.

7. Brand Your Electronics

Brand every piece of company technology with a holder or cover of some kind. Whether it is a laptop cover or a mobile phone holder, every piece of technology is a chance to brand your company.

Every time one of your staff members enters a meeting, it’s immediately clear who they work for. Subtle pieces of branding like this are ideal for promoting your company.

8. A Competition

A competition is an easy way of grabbing new customers without spending a lot of money. Make sure you offer something related to the company, though. Offering an iPad or a laptop will just attract people who are not really interested in what you have to offer.

9. Invest in Cardholders

Security is essential every time someone enters your building. You may issue identity cards to visitors or swipe cards to staff members to open the offices. Do not throw the card in any old cardholder. Brand your cardholder with the company colours and a logo.


These unusual ways to promote your company are all about personal branding. Brand everything you can and you are repeating the same information to all prospective customers you come across. It’s all about message accumulation. The more times you say something, the more likely the message is to get through.

Get in touch with Ribbonworks today to find out how we can provide you with high-quality printed lanyards and other promotional lanyards products to boost your advertising campaign.

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