UK Ad Expenditure Sees Growth in 2016

There are many ways to advertise a business, yet it appears that the focus remains on television or online advertising. However, there are simple yet effective means of advertisement that are both affordable and will work wonders for your business.

Ahead of Forecast
According to the Advertising Association/Warc Expenditure Report, UK advertising expenditure increased by 5.2% in the first half of 2016, meaning that it was 0.4 percentage points ahead of the predicted forecast.

Internet ad spend had a noticeable growth of 16.9% in the first half of 2016. Part of this was mobile spend, which increased by an enormous 52.6%, resulting in mobile accounting for over half of all online display ad spend in the whole of the UK.

The full years' predictions have been revised to an increase of one percentage point, but 2017's forecast was revised down by half a percentage point. This is due to continuing uncertainty around the EU referendum.

Top Quality Material

Here at Ribbonworks.co.uk, we offer affordable options when it comes to advertising. We have a range of products - from lanyards to wristbands to mobile phone accessories - that you can use to promote your products or services. Contact us today for more information.

Contact us today for more information.

Call us on +44 (0)1355 813301

info@ribbonworks.co.uk

The Original Article Published at Ribbonworks Blog Here

The Power of Quality Promotional Products

There are a massive variety of different ways to advertise companies, organisations, brands, products, and services. From television and the internet, to flyers and wristbands, there is always a myriad of promotional avenues for any individual, group or business to use. However, we're going to look at one very effective method of good advertising, promotional products.

What Exactly is a 'Promotional Product'?
Promotional products have been used for years as an effective way of spreading the word about anything from company brands to important causes. They encompass a wide-range of products that all have different uses, from multi-purpose products like lanyards, to specific-use products like mobile phone accessories.

Companies will release all kinds of useful accessories with their own brand placed upon them, often handing them out to the public for free. The interest generated in the brand or company by promotional products usually ends with promotional products effectively paying for themselves.

With the correct marketing know-how, promotional products can be created and distributed in such a way that increases business substantially, making promotional products an extremely worthy investment.

If you own a business or are in charge of advertising a particular brand, it is definitely worth considering promotional products as part of your advertising campaign.

How Do They Work?
So why are promotional products so successful in the first place? How do they work? Well there are multiple reasons as to why they are such an effective advertising strategy.

Firstly, because many promotional products are freely given out to the public, members of the public will are much more inclined to take them, naturally. Once someone has received one of your promotional products, they are essentially responsible for some of your advertising at very little cost. They may carry a lanyard around their neck for days at a time for anyone to notice, people they are in contact with will notice your brand and it will become familiar to them.

Another reason promotional products work is because they tend to be useful accessories that most people don't specifically go out and buy for themselves. You seldom hear of people going out to buy lanyards or sweatbands, and that's because they fully expect to receive them as promotional items from vendors. People are completely fine with accepting your advertising via products, unlike advertising via something like internet ads which many find irritating at best.

The bottom line is that many people underestimate the power of quality promotional products. They can be a fantastic and unique way to reach new customers and clients, so make sure to consider all of your options when it comes to your advertising strategy.

What Promotional Products Should I Use? And When?
Most companies and organisations can use whatever promotional products they like, anything from wristbands and phone covers, to slap bracelets and card holders. However, some items may be more appropriate during certain events.

An example would be that wristbands, card-holders, and lanyards would be perfect during a big conference or popular event as they can be used to identify guests. Knowing what promotional products match your context is key to a really good promotional product advertising campaign.

Consider Promotional Products as Your Next Advertising Solution
Using promotional products as part of your advertising campaign is a great way to reach out to new and existing clients and customers. Consider the many uses and advantages of using them to promote your business, organisation, or cause.

Promote Your Business Using Wristbands, Slapbands & Sweatbands

Among some of the most unconventional ways to promote your business are wristbands, slapbands, and sweatbands. You can give them out at any trade show event or charity fundraiser. They are an ideal tool to emphasise your brand.

In the below passages, we will take a look at some of the benefits of adding these options to your marketing arsenal.

Use Them Anywhere

Wristbands, slapbands, and sweatbands can be used at any event. It’s easy to throw them into a networking event or slip them into a sports day for charity. They will fit in without seeming forced.

You can wear them to client meetings, or even when going about your daily business of interacting with customers.

They offer one of the most versatile marketing options available.

Not as Expensive as You Think

Radio advertisements, TV pitches, and extended social media campaigns can lead to you spending a lot of money. And there is never a guarantee of success. While no marketing tool will promise you a positive return on your investment, wristbands, slapbands, and sweatbands are so cost-effective that even a complete failure will not leave you out of pocket too much.

You can have a whole box of any of these options delivered for your next event for very little money. Order in bulk and you can make massive savings.

The Ultimate Personal Branding Option

There are a number of reasons overt marketing does not always work. These are the primary ones:

• People become so ad-sensitised that they stop noticing your efforts.
• Overt marketing is not appropriate for every situation.
• Too much overt marketing can come off as looking foolish.

Wearing a wristband at a trade show, for example, is a type of covert marketing. Any person you interact with will automatically direct their gaze to your wristband. It is subtle, but it may encourage them to find out more about your company. Or it might just give them the right professional impression.

Easy to Wear and Comfortable

Remember when someone had to stamp your hand when you went to a concert? Messy.

What about that time where you had to wear an overly long identification card around your next? Bulky.

A company wristband, for example, is an ideal way to admit someone to any of your events. If you have invited someone over to your offices, you want them to feel at home. Wristbands are comfortable and discreet. They do not get in the way, and it is easy to forget you are wearing one at all.

Make them How You Want

There are no restrictions on the colour of slapband or sweatband. You can print them in any colour with any graphic. And you can do this without raising the costs significantly, as is the case with promotional items such as t-shirts.

Any good printing company will entertain any option you can come up with.

One way you can use them is by changing the design slightly for every event. This will give your customers a sense of uniqueness. They have a memory of an event that will never happen again, and that is going to leave an impression on them.

Showing How Much You Care

You can also demonstrate how much you care about your customers by giving out wristbands. Again, it doesn’t require much of an investment on your part. Hand them out and leave the right impression. It may well lead to a lucrative lead after your next trade event.

The Best in Branding

If you want to increase your influence at your next networking event, wristbands, sweatbands, and slapbands are the way to go. They are the best in branding because they’re cost-effective, you can use them anywhere, and you have full control over what they look like.

These benefits alone should make any company realise that they are missing out on a golden promotion opportunity!

Get in touch with Ribbonworks.co.uk today to find out how we can provide you with high-quality Printed lanyards and other Personalised, Custom Lanyards products to boost your advertising campaign.

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